Pizza Hut, Starbucks, other food chains report dip in sales so far in 2024
Are higher prices at fast food chains making you reconsider dining out?
Chains like KFC, Pizza Hut, and Starbucks have all reported stores with declining sales in 2024.
Pizza Hut and KFC both saw declining same-store sales — down 7% and 2% percent, respectively — in the first quarter of 2024.
Starbucks reported a 3% decline in U.S. store sales for the first quarter of 2024.
The reason? Economists say people are spending less money because of higher prices and higher interest rates.
Inflation has grown over the past few years and it’s impacting consumers. Consumer price inflation went up 19.6% from January 2020 to January 2024.
A report from Bankrate found 55% to 63% of Americans are living paycheck to paycheck as of September 2023.
On top of consumers being strapped for cash. Fast food chains themselves have been raising prices.
For years, fast food has been outpacing inflation, according to an analysis by FinanceBuzz.
From 2014 to 2024, leading fast food chains increased prices by about 60%, while inflation increased at about 31%.
McDonald’s led the pack, with data showing prices have nearly doubled in that time.
