Despite not matching its own website's pricing, J.C. Penney's price-match policy made the top tier in Cheapism's ranking. It helps that there's no fixed time span for price adjustments -- the policy
says that as long as the competitor's ad is still valid, the store will be able to do a price adjustment.
Only physical retailers in the area are included in the policy, though a lot of discretion is given to store managers. Cheapism editor Kara Reinhardt tells me that a reporter visited the same store location on two occasions and asked them to match a price from another department store's website; one manager agreed to do so, while the second turned down the request.
Still, she says that for the most part, J.C. Penney managers were "really helpful and flexible" when it came to price-matching requests.