This Saturday is known as Super Saturday, the last Saturday before Christmas. That's "Super" as in "super hard to find parking." How do we know this? Retail analytics firm ShopperTrak says that Super Saturday will be the second busiest shopping day of the season, ranking behind only Black Friday for foot traffic. And Deloitte retail analyst Ramesh Swamy says that shoppers will be out in force this weekend.
"There's still la lot of pent up demand, but I think this is going to be a big weekend," he says. "Christmas was on a Sunday last year and Saturday the year before, but this year we have a real Super Saturday and a full weekend of shopping."
You might be able to beat some of the crowds by shopping on Friday or Sunday, but don't think that the malls will be empty those days – both Friday and Sunday also crack the top five busiest shopping days in ShopperTrak's projections.