Both Kmart and Walmart list this one, so it looks to be this season's hot Nerf gun. As the coloring and name make clear, it's a toy weapon being marketed to girls, a rare move for Nerf. We're thinking the popularity of archery-centric movies with teen girl protagonists like "The Hunger Games" and "Brave" account for Nerf's sudden interest in selling to the female market.
We don't recall Princess Merida or Katniss Everdeen using a hot-pink-and-purple bow, but hey, that's toy marketing for you. This one will cost $15.99 at Walmart.