For Google, 2011 proved a period of transition. Eric Schmidt passed the CEO reins onto co-founder Larry Page in April, who not long after essentially streamlined the company into six major product areas, including search, social, mobile, and ads. Google made several acquisitions, spending $12.5 billion for Motorola Mobility and $125 million for Zagat, among others. Consumer-facing services like Gmail, YouTube, and Google Reader saw significant updates, and the company finally unveiled its social network, Google+. Android also continued to dominate. According to Andy Rubin, SVP of mobile, 700,000 Android devices are now activated every day.