Peloton Responds To Another TV Character Having Heart Attack
Peloton has issued a statement after one of its stationary bikes had a starring role in the season premiere of yet another show.
Unlike Mr. Big, who died in the HBO show "And Just Like That ..." after a Peloton workout, Mike "Wags" Wagner, played by David Costabile, suffered a minor heart attack after working out on a Peloton bike in the Showtime series "Billions."
We get TV shows want to include @onepeloton to get people talking, but to be clear, we did *not* agree for our brand or IP to be used on @SHO_Billions or provide any equipment. As the show itself points out, cardio-vascular exercise helps people lead long, happy lives.
— Peloton (@onepeloton) January 23, 2022
A company spokesperson said, "We get why these fictional TV shows would want to include a brand that people love to talk about, but Showtime's use of Peloton's Bike+ and reference to a Peloton Instructor was not a brand, product, or instructor placement, and we did not agree for our brand and IP to be used on this show or provide any equipment."
