Past Super Bowl Stars Who Scored Big Endorsement Deals

Green Bay Packers quarterback Aaron Rodgers warms up before a preseason NFL football game against the Pittsburgh Steelers, in Green Bay, WisSteelers Packers Football, Green Bay, USA - 16 Aug 2018.
Green Bay Packers quarterback Aaron Rodgers warms up before a preseason NFL football game against the Pittsburgh Steelers, in Green Bay, WisSteelers Packers Football, Green Bay, USA - 16 Aug 2018.

Everybody likes a winner, and that includes companies that hire celebrity endorsers. The top NFL players with endorsement deals are, not surprisingly, stars who have reached the highest pinnacle of the sport.

Find Out: Here’s How Rich Every NFL Team Is

Searching through the list of top NFL endorsers, GOBankingRates determined the players with the biggest deals have reached the Super Bowl, the biggest stage. It’s no surprise, of course — the Super Bowl is almost always the highest-rated telecast of the year, so the top players have plenty of eyeballs on them.

Read on to see how much the biggest NFL players and Super Bowl stars made in recent years in endorsement money.

Last updated: Jan. 25, 2021

Tom Brady New England Patriots Super Bowl 51
Tom Brady New England Patriots Super Bowl 51

Tom Brady: $12 Million

  • Super Bowl appearances: XXXVI, XXXVIII, XXXIX, XLII, XLVI, XLIX, LI, LII, LIII (record: 6-3)

  • Top endorsements: Under Armour, Tag Heuer, Simmons Bedding, Ugg

Find Out: What Is Tom Brady’s Net Worth?

NEW ORLEANS, LA - NOVEMBER 01:  New Orleans Saints quarterback Drew Brees #9 throws a pass against the New York Giants at Mercedes-Benz Superdome on November 1, 2015 in New Orleans, Louisiana.
NEW ORLEANS, LA - NOVEMBER 01: New Orleans Saints quarterback Drew Brees #9 throws a pass against the New York Giants at Mercedes-Benz Superdome on November 1, 2015 in New Orleans, Louisiana.

Drew Brees: $16 Million

  • Super Bowl appearances: XLIV (1-0)

  • Top endorsements: Microsoft, Nike, Pepsi, Wrangler

Did You Know: How Much Drew Brees, Tom Brady and Other QBs Make Per Career TD Thrown

MIAMI, FLORIDA - FEBRUARY 02: Patrick Mahomes #15 of the Kansas City Chiefs looks to pass against the San Francisco 49ers in Super Bowl LIV at Hard Rock Stadium on February 02, 2020 in Miami, Florida.
MIAMI, FLORIDA - FEBRUARY 02: Patrick Mahomes #15 of the Kansas City Chiefs looks to pass against the San Francisco 49ers in Super Bowl LIV at Hard Rock Stadium on February 02, 2020 in Miami, Florida.

Patrick Mahomes: $7 Million

  • Super Bowl appearances: LIV (1-0)

  • Top endorsements: State Farm, Oakley, Adidas, Head & Shoulders

Read More: 27 Richest No. 1 NFL Draft Picks

Eli Manning
Eli Manning

Eli Manning: $7 Million

  • Super Bowl appearances: XLVI, XLII (2-0)

  • Top endorsements: Panini, DirecTV, Hublot, Gatorade, Nationwide, Nike, Toyota, Visa

Fun Facts: The 5 Best NFL Players When It Comes to Money

Mandatory Credit: Photo by Eric Christian Smith/AP/REX/Shutterstock (9890164cl)Former NFL quarterback Peyton Manning watches from the sideline before an NFL football game between the New York Giants and Houston Texans, in HoustonGiants Texans Football, Houston, USA - 23 Sep 2018.
Mandatory Credit: Photo by Eric Christian Smith/AP/REX/Shutterstock (9890164cl)Former NFL quarterback Peyton Manning watches from the sideline before an NFL football game between the New York Giants and Houston Texans, in HoustonGiants Texans Football, Houston, USA - 23 Sep 2018.

Peyton Manning: $15 Million

  • Super Bowl appearances: XLI, XLVIII, 50 (2-1)

  • Top endorsements: Buick, DirecTV, Gatorade, Nationwide, Nike, Papa John’s

Read: How Dwyane Wade, Rob Gronkowski and Peyton Manning Make Millions in Retirement

CHARLOTTE, NC - NOVEMBER 22:  Cam Newton #1 of the Carolina Panthers throws a pass against the Washington Redskins in the 2nd quarter during their game at Bank of America Stadium on November 22, 2015 in Charlotte, North Carolina.
CHARLOTTE, NC - NOVEMBER 22: Cam Newton #1 of the Carolina Panthers throws a pass against the Washington Redskins in the 2nd quarter during their game at Bank of America Stadium on November 22, 2015 in Charlotte, North Carolina.

Cam Newton: $12 Million

  • Super Bowl appearances: 50 (0-1)

  • Top endorsements: Under Armour, Dannon, Gatorade, Electronic Arts, Beats

Find Out: 25 Athletes Who Were Born Rich

Aaron Rodgers biggest NFL contract
Aaron Rodgers biggest NFL contract

Aaron Rodgers: $9 Million

  • Super Bowl appearances: XLV (1-0)

  • Top endorsements: State Farm, Adidas, Bose, Panini, Prevea

Related: Professional Athletes Set To Earn Big Money in 2021

Matt Ryan Atlanta Falcons quarterback
Matt Ryan Atlanta Falcons quarterback

Matt Ryan: $5 Million

  • Super Bowl appearances: LI (0-1)

  • Top endorsements: Banana Republic, Delta Air Lines, Fanatics, Gatorade, IBM, Mercedes-Benz, Nike, Panini

Find Out: The 25 Richest NFL Team Owners

GLENDALE, AZ - FEBRUARY 01:  Russell Wilson #3 of the Seattle Seahawks looks to pass in the first quarter against the New England Patriots during Super Bowl XLIX at University of Phoenix Stadium on February 1, 2015 in Glendale, Arizona.
GLENDALE, AZ - FEBRUARY 01: Russell Wilson #3 of the Seattle Seahawks looks to pass in the first quarter against the New England Patriots during Super Bowl XLIX at University of Phoenix Stadium on February 1, 2015 in Glendale, Arizona.

Russell Wilson: $9 Million

  • Super Bowl appearances: XLVIII, XLIX (1-1)

  • Top endorsements: Alaska Airlines, Amazon, Bose, Braun, Duracell, Mercedes

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