Past Super Bowl Stars Who Scored Big Endorsement Deals
Everybody likes a winner, and that includes companies that hire celebrity endorsers. The top NFL players with endorsement deals are, not surprisingly, stars who have reached the highest pinnacle of the sport.
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Searching through the list of top NFL endorsers, GOBankingRates determined the players with the biggest deals have reached the Super Bowl, the biggest stage. It’s no surprise, of course — the Super Bowl is almost always the highest-rated telecast of the year, so the top players have plenty of eyeballs on them.
Last updated: Jan. 25, 2021
Tom Brady: $12 Million
Super Bowl appearances: XXXVI, XXXVIII, XXXIX, XLII, XLVI, XLIX, LI, LII, LIII (record: 6-3)
Top endorsements: Under Armour, Tag Heuer, Simmons Bedding, Ugg
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Drew Brees: $16 Million
Super Bowl appearances: XLIV (1-0)
Top endorsements: Microsoft, Nike, Pepsi, Wrangler
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Patrick Mahomes: $7 Million
Super Bowl appearances: LIV (1-0)
Top endorsements: State Farm, Oakley, Adidas, Head & Shoulders
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Eli Manning: $7 Million
Super Bowl appearances: XLVI, XLII (2-0)
Top endorsements: Panini, DirecTV, Hublot, Gatorade, Nationwide, Nike, Toyota, Visa
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Peyton Manning: $15 Million
Super Bowl appearances: XLI, XLVIII, 50 (2-1)
Top endorsements: Buick, DirecTV, Gatorade, Nationwide, Nike, Papa John’s
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Cam Newton: $12 Million
Super Bowl appearances: 50 (0-1)
Top endorsements: Under Armour, Dannon, Gatorade, Electronic Arts, Beats
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Aaron Rodgers: $9 Million
Super Bowl appearances: XLV (1-0)
Top endorsements: State Farm, Adidas, Bose, Panini, Prevea
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Matt Ryan: $5 Million
Super Bowl appearances: LI (0-1)
Top endorsements: Banana Republic, Delta Air Lines, Fanatics, Gatorade, IBM, Mercedes-Benz, Nike, Panini
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Russell Wilson: $9 Million
Super Bowl appearances: XLVIII, XLIX (1-1)
Top endorsements: Alaska Airlines, Amazon, Bose, Braun, Duracell, Mercedes
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