J.Crew Adds Baby Clothes, Wants to Sell You $178 Cashmere Onesies

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Do you aspire to have the most fashionable toddler at daycare, but the gear from Baby Gap just isn't cutting it? J.Crew is here to help!

The retailer announced Thursday that it has begun selling baby clothes, with a J.Crew Baby collection that features a range of dresses, onesies, sweaters, bibs, shoes and other essentials for your new arrival. It's available now, in-stores and online.

J.Crew has built a well-deserved reputation for style and quality, and we're sure some parents are happy to see their favorite clothing brand is getting into the baby business. But we had to do a double-take on some of the prices it's asking for baby clothes here.

There's a pair of Velcro sandals for $120. A tutu dress for $86. A toy pigeon, made of wool, for $76. And yes, there are some cashmere onesies that will set you back $178 apiece.

Now, Italian cashmere doesn't come cheap, and we're sure the J.Crew cashmere baby collection -- and yes, it's a whole collection -- features top-notch craftsmanship. And maybe some parents just want to swaddle their kids in the softest wool around, and are willing to pay a premium.

%VIRTUAL-article-sponsoredlinks%J.Crew Baby has some reasonably priced offerings that could be worth your time. But do you really want to spend $178 on an outfit that your kid is going to outgrow in a matter of months? And for that matter, do you really want to wrap your baby in a $198 cashmere blanket when there's a good chance it's going to end up covered in spit up -- or worse?

If you want to spend upwards of $100 on a cashmere sweater for yourself, that's fine -- chances are you're not going to outgrow it, so a good quality top should last you a few years. Plus, you (hopefully) know better than to spit up all over your cozy new sweater.

Matt Brownell is the consumer and retail reporter for DailyFinance. You can reach him at Matt.Brownell@teamaol.com, and follow him on Twitter at @Brownellorama.

29 PHOTOS
The 25 Most Expensive Shops in the US
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J.Crew Adds Baby Clothes, Wants to Sell You $178 Cashmere Onesies

Of the 25 stores who made Bundle's "most expensive stores" list, Oscar de la Renta was the only one to break 3K. That's $3,217 on average that customers spend at his Madison Avenue location in New York City.

The list reads like the credits of a Vogue editorial: big names, big numbers, big cities. Bundle, a data-analysis startup, took numbers from millions of credit card transactions provided by Citibank over the course of one year (April 2010 - May 2011) and averaged receipt prices at each store.


Click through our gallery to see the most expensive shops by average receipt prices.

Shop Location: New York City


Average Receipt: $1,429

Shop Location: Chevy Chase, MD


Average Receipt: $1,457

Shop Location: Beverly Hills


Average Receipt: $1,466

Shop Location: New York City


Average Receipt: $1,493

Shop Location: Newport Beach


Average Receipt: $1,498

Shop Location: Chicago


Average Receipt: $1,507

Shop Location: New York City


Average Receipt: $1,508

Shop Location: Manhasset


Average Receipt: $1,562

Shop Location: San Francisco


Average Receipt: $1,564

Shop Location: Beverly Hills


Average Receipt: $1,595

Shop Location: Naples


Average Receipt: $1,608

Shop Location: New York City


Average Receipt: $1,673

Shop Location: New York City


Average Receipt: $1,752

Shop Location: New York City


Average Receipt: $1,787

Shop Location: New York City


Average Receipt: $1,797

Shop Location: New York City


Average Receipt: $1,847

Shop Location: Santa Monica


Average Receipt: $1,970

Shop Location: Chicago


Average Receipt: $2,008

Shop Location: New York City


Average Receipt: $2,032

Shop Location: New York City


Average Receipt: $2,155

Shop Location: Los Angeles


Average Receipt: $2,258

Shop Location: New York City


Average Receipt: $2,649

Shop Location: Boston


Average Receipt: $2,818

Shop Location: New York City


Average Receipt: $2,881

Shop Location: New York City


Average Receipt: $3,217

Return to the article, Most Expensive Shops


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