6 Ways Google Glass Will Change the Way You Shop

Google Inc employee Ray Liu, wears Project Glass internet glasses during a demonstration during at the Google I/O conference in San Francisco, California, U.S., on Wednesday, June 27, 2012. Google Inc. unveiled a $199 handheld computer called the Nexus 7 that features a 7-inch screen and is designed to help the company vie with Apple Inc., Microsoft Corp. and Amazon.com Inc. in the surging market for tablets. Photographer: David Paul Morris/Bloomberg via Getty Images
Google employee Ray Liu demonstrates Google Glass internet glasses. (David Paul Morris, Bloomberg via Getty Images)

Google Glass is poised to be the first mass-market wearable computer. Worn like a pair of glasses, the display sits in the corner of your eye and responds to voice commands. It can be used to perform Google searches, take pictures and video, translate phrases into other languages, and perform several other functions that normally require you to take out your smartphone. It's currently wowing crowds at South by Southwest in Austin, Texas.

The bad news? For now, Google Glass is available only to developers and selected "creative individuals" at the hefty price of $1,500 each. But the devices are expected to become available to consumers at a lower price by the end of the year. And when they do hit the wider market, we think they could completely change the way you shop.

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Yes, the smartphone revolution already did that once, allowing us to research, price-compare and even buy from our phones as we stand at the store. But Google Glass could do it all over again by allowing you to access all the same functions just by looking at a product and whispering a few voice commands. By removing the phone from the equation, Glass and similar products could seamlessly integrate vital information into your shopping experience.

Here are a few of our hopes for how Google Glass could change shopping.


Matt Brownell is the consumer and retail reporter for DailyFinance. You can reach him at Matt.Brownell@teamaol.com, and follow him on Twitter at @Brownellorama.