Ben and Jerry's 'Free Cone Day' Crashes Website

Free Ice cream
Ben & Jerry's Facebook
Today Ben and Jerry's held "Free Cone Day," its annual promotion when it gives out free ice cream cones at its stores. Apparently it underestimated just how excited people would be about the giveaway, because the ice cream hysteria managed to crash its website.

As of this writing is down. The company didn't explicitly acknowledge that high traffic was responsible for the website outage, but it did post a picture on its Facebook page bemoaning "that awkward moment when your site crashes on #freeconeday." Given that it's the first truly warm day of the year in the Northeast, it's safe to say that the site experienced a crush of people screaming for ice cream.

While the outage means that you can't access the website's shop locator, the company posted a link to another site that people can use to find their local shop. The giveaway continues until 8 p.m. local time.

But a word of warning: If there's so much demand for free ice cream that it crashed the company's website, chances are you're going to find a long line when you get there.

Matt Brownell is the consumer and retail reporter for DailyFinance. You can reach him at, and follow him on Twitter at @Brownellorama.

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Ben and Jerry's 'Free Cone Day' Crashes Website
Ben Cohen and Jerry Greenfield were childhood friends who couldn't figure out what to do after college (in Ben's case, after dropping out), and decided to go into business together. With little experience as entrepreneurs, they split the $5 cost of taking a correspondence class from Penn State University in ice cream-making, then renovated an old gas station in Burlington, Vermont, into an ice cream parlor, where they created and sold the chunk-filled, swirl-laden ice cream flavors they themselves had always craved. That first venture failed to turn a profit, but their second try took off, and today, their many distinctive flavors are available worldwide.
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DeLuca partnered with Dr. Peter Buck to open that first sandwich shop in Bridgeport, Conn. After DeLuca graduated from the University of Bridgeport and decided not to continue his education, he and Buck set a goal of opening 32 subway stores within 10 years. They eventually realized that they would have to franchise their humble restaurant in order to reach that goal. Today, their enterprise serves sandwiches across the globe.

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