Wendy’s heats things up with new Jalapeño Popper chicken sandwich
The competition just got hotter in the chicken sandwich wars.
Wendy’s has upped the ante with this week’s introduction of its all-new Jalapeño Popper Chicken Sandwich and Salad.
“While everyone else is playing catch up and distracting consumers with stale chicken drops, we are listening and bringing exciting flavors and bold ingredients forward to help fans avoid the McStake of settling for the same boring chicken sandwiches from other fast-food joints,” Wendy’s marketing chief Carl Loredo said, taking a pot shot at McDonald’s and its plans to revive and revamp its fried chicken offerings.
“Our new Jalapeño Popper Chicken Sandwich casts a big shadow across the competition and really delivers an enhanced chicken sandwich experience. The innovation on flavor is unlike anything else out there.”
Following the pandemonium Popeyes created in 2019, KFC and Burger King have stepped up their game when it comes to fast food poultry.
The queen of the burger chains’ latest entrees features a breaded and fried spicy chicken fillet paired with creamy jalapeño cream cheese and six jalapeño slices. Accentuating the spicy mix are three slices of Applewood smoked bacon, pepper jack cheese and warm cheddar cheese sauce all held between a fluffy bun.
The accompanying Jalapeño Popper Chicken Salad has a bed of romaine and spring mix lettuce blend topped with spicy chicken, applewood smoked bacon, slices of jalapenos and shredded pepper jack. More flavor comes with juicy diced tomatoes, jalapeño ranch dressing and crispy jalapeño cheddar croutons.
“Inspired by classic jalapeño poppers fans know and love, my culinary team took the familiar flavors of the beloved appetizer and gave it a unique Wendy’s twist only we can deliver,” Wendy’s Vice President of Culinary Innovation John Li said with the announcement. “The new Jalapeño Popper Chicken Sandwich and Salad brings Wendy’s fans a bold, innovative flavor they can’t get anywhere else. Each bite is graced by the perfect balance of creamy, cheesy goodness and a crispy crunch, topped with an unbeatable kick from the jalapeños that will have your taste buds thanking us.”
Priced at $5.99 and $6.79, the Jalapeño Popper Chicken Sandwich and Salad is now available at Wendy’s locations nationwide.
