Ulta’s major fall beauty sale just started — here’s what to buy

Bianca Alvarez

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Save up to 50% off on bestselling products, new launches and more across all beauty categories. (Vivian Le / NBC)
Save up to 50% off on bestselling products, new launches and more across all beauty categories.

Ulta’s Fall 21 Days of Beauty Event is officially underway. From now until September 19, you can save up to 50% across all beauty categories, including skin care, hair care, makeup and more. Although this is a three-week sale, deals change daily, so you only have 24 hours to purchase your favorite items from brands like Olaplex, Supergoop and Solawave.

As a beauty reporter for NBC Select, I frequently cover sales from Ulta, Sephora and Dermstore, so I know which skin- and hair-care deals are worth it. For the first week of the sale, I highlighted products I’ve previously reported on that are expert-recommended or NBC Select-staff favorites.

To help you stay up-to-date with these rotating deals, I will update this page weekly, so you can bookmark it to see new deals. Keep in mind that availability of certain products may fluctuate; if you see something you like, don’t wait to buy it as it may sell out.

SKIP AHEAD August 30 sales | August 31 sales | September 1 sales | September 2 sales | September 3 sales | September 4 sales | September 5 sales 

The best Ulta sales on Aug. 30

Peach & Lily Matcha Pudding Antioxidant Cream

Peach & Lily Matcha Pudding Antioxidant Cream

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  • Peach & Lily Matcha Pudding Antioxidant Cream $21.50 at Ulta

  • Peach & Lily Matcha Pudding Antioxidant Cream $43.00 at Peach Slices

This moisturizer uses ingredients like matcha and niacinamide to prevent skin damage, as well as brighten, firm and moisturize the skin. Reviewers say this lightweight, pudding-like cream has an instant soothing feeling and they notice less dry, rough areas with no irritation or breakouts.

Kitsch Satin Pillowcase

Kitsch Satin Pillowcase

  • Kitsch Satin Pillowcase $9.50 at Ulta

  • Kitsch Satin Pillowcase $14.39 at Amazon

  • Kitsch Satin Pillowcase $14.25 at Kitsch

This NBC Select Bed & Bath Award Winner is a great addition to your bedding collection, mainly because of its skin care and hair care benefits. Because of its satin material, the pillowcase prevents skin irritation, skin creases and blemishes, according to the brand. The satin also reduces friction that other alternatives tend to cause, which protects your hair from frizz, breakage and tangles, according to Kitsch. NBC Select associate updates editor Zoe Malin, has more than six of these pillowcases because she can see a difference in how her skin and hair look and feel after waking up. “Before using this pillowcase, my curls used to be so puffy that I couldn’t have second-day hair look “normal,” but now I wake up with way less frizz,” says Malin. “I have to bring this pillowcase everywhere because I can’t return to the frizzy hair life.”

More Aug. 30 deals:

The best Ulta sales on Aug. 31

Strivectin Super-C Night Vitamin C Night Cream

Strivectin Super-C Night Vitamin C Night Cream

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  • Strivectin Super-C Night Vitamin C Night Cream $34.50 at Ulta

  • Strivectin Super-C Night Vitamin C Night Cream $69.00 at Nordstrom

  • Strivectin Super-C Night Vitamin C Night Cream $69.00 at Strivectin

This recently released moisturizer from Strivectin uses vitamin C to even out your skin tone and improve dull skin as you sleep. It also reduces discoloration and dark spots and improves skin texture with kojic acid, according to the brand. “I’ve only had it for a few days since it just came out, but I’ve been loving how rich and genuinely moisturizing it is,” says NBC Select editor Lindsay Schneider, who received a sample from the brand. “This feels really expensive and luxurious, which isn’t surprising given Strivectin’s other products. I’m a longtime fan of the brand’s neck cream for the same reasons — it’s thick and rich-feeling — and this new night cream is quickly also becoming a favorite of mine.”

Shiseido Benefiance Wrinkle Smoothing Day Cream SPF 23

Shiseido Benefiance Wrinkle Smoothing Day Cream SPF 23

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  • Shiseido Benefiance Wrinkle Smoothing Day Cream SPF 23 $38.50 at Ulta

  • Shiseido Benefiance Wrinkle Smoothing Day Cream SPF 23 $77.00 at Sephora

  • Shiseido Benefiance Wrinkle Smoothing Day Cream SPF 23 $77.00 at Target

This face moisturizer with SPF prevents potential UV damage and focuses on calming the skin and improving the appearance of existing fine lines, according to the brand. Reviewers say they love how luxurious this cream makes them feel since it has a soft, silky, delicate texture and even comes with a spatula to scoop and apply the sunscreen. They also say it moisturizes their skin all day without being too heavy or greasy under their makeup.

Ulta Fall 21 Days of Beauty Event Aug 31 deals

The best Ulta sales on Sept. 1

Olaplex No. 3 Hair Perfector

Olaplex No. 3 Hair Perfector

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  • Olaplex No. 3 Hair Perfector $15.00 at Ulta

  • Olaplex No. 3 Hair Perfector $30.00 at Amazon

  • Olaplex No. 3 Hair Perfector $30.00 at Sephora

This moisturizing pre-wash helps reduce breakage, split ends and frizz regardless of your hair type and texture by relinking the bonds that form your hair, according to experts in our guide to damaged hair. The sulfate-free weekly treatment also helps prevent future damage from occurring so that your hair remains soft and healthy, according to the brand.

Supergoop Unseen Sunscreen SPF 40

Supergoop Unseen Sunscreen SPF 40

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  • Supergoop Unseen Sunscreen SPF 40 $19.00 at Ulta

  • Supergoop Unseen Sunscreen SPF 40 $38.00 at Amazon

  • Supergoop Unseen Sunscreen SPF 40 $38.00 at Supergoop

Supergoop makes some of our favorite sunscreens, including this lightweight gel option, which comes recommended by our experts. They say this sunscreen is soothing, moisturizing and is suitable for all skin types, including dark skin tones. “I have a mini version of this in my bag at all times,” says Schneider. “It goes on sheer and is a great primer under makeup in the summer.”

Ulta Fall 21 Days of Beauty Event Sept. 1 deals

The best Ulta sales on Sept. 2

Briogeo Scalp Revival Shampoo

Briogeo Scalp Revival Shampoo

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Briogeo Scalp Revival Shampoo $21.00 at Ulta

This shampoo uses salicylic acid, lactic acid and tea tree oil to gently combat dandruff, psoriasis and seborrheic dermatitis while simultaneously reducing irritation, redness and flaking, according to the brand. Reviewers say this shampoo finds the right balance of removing excess debris from the scalp without leaving it hair dry and overstripped.

Solawave 4-in-1 Radiant Renewal Skincare Wand

Solawave 4-in-1 Radiant Renewal Skincare Wand

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  • Solawave 4-in-1 Radiant Renewal Skincare Wand $84.50 at Ulta

  • Solawave 4-in-1 Radiant Renewal Skincare Wand $169.00 at Amazon

  • Solawave 4-in-1 Radiant Renewal Skincare Wand $169.00 at Nordstorm

If you want to save on skin care devices, consider this 4-in-1 wand, which incorporates red light therapy, low-level microcurrents and therapeutic warmth. The combination helps reduce the appearance of dark circles, fine lines, and puffiness, according to Solawave, which also makes one of our favorite LED face masks.

Ulta Fall 21 Days of Beauty Event Sept. 2 deals

The best Ulta sales on Sept. 3

Kiehl’s Creamy Eye Treatment with Avocado

Kiehl’s Creamy Eye Treatment with Avocado

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  • Kiehl’s Creamy Eye Treatment with Avocado $30.00 at Ulta

  • Kiehl’s Creamy Eye Treatment with Avocado $60.00 at Amazon

  • Kiehl’s Creamy Eye Treatment with Avocado $60.00 at Sephora

This hydrating eye cream uses avocado, beta-carotene and shea butter to moisturize the under-eye area while also brightening and depuffing. You can also use this as a primer for makeup because the cream prevents concealer and more from settling into fine lines and creasing, according to the brand.

Hanskin Pore Cleansing Balm

Hanskin Pore Cleansing Balm

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  • Hanskin Pore Cleansing Balm $11.00 at Ulta

  • Hanskin Pore Cleansing Balm $22.00 at Amazon

Give your skin a deep clean with this cleansing balm that removes makeup and grime from your face. The solid balm melts when it comes in contact with your skin and uses alpha-hydroxy acids to exfoliate for a soft and smooth finish. While this balm is best for dry skin, the brand also has two additional on-sale balms: its Pore Cleansing BHA Balm for oily skin and its Pore Cleansing PHA Balm for sensitive skin.

Ulta Fall 21 Days of Beauty Event Sept. 3 deals

The best Ulta sales on Sept. 4

Moon Whitening Device


Moon Whitening Device

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  • Moon Whitening Device $44.99 at Ulta

  • Moon Whitening Device $89.99 at Nordstorm

This wireless and water-resistant LED device can whiten your teeth up to 12 shades in five minutes, according to the brand. The device works in partnership with Moon’s Dissolving Whitening Strip — the blue LED light will activate the hydrogen peroxide in the strips to remove staining from your teeth. The teeth-whitening device comes as a kit with 56 strips, a USB charger and a travel case.

Clinique All About Eyes Eye Cream with Vitamin C

Clinique All About Eyes Eye Cream with Vitamin C

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  • Clinique All About Eyes Eye Cream with Vitamin C $21.00 at Ulta

  • Clinique All About Eyes Eye Cream with Vitamin C $42.00 at Amazon

  • Clinique All About Eyes Eye Cream with Vitamin C $42.00 at Sephora

This dermatologist and ophthalmologist-tested eye cream is a great option for all skin types looking to combat dark under-eye circles. It can help brighten any discoloration with ingredients like vitamin C and depuff the under-eyes with caffeine, according to the brand.

Ulta Fall 21 Days of Beauty Event Sept. 4 deals

The best Ulta sales on Sept. 5

Polite Society Polite Pout Glossy Lip Balm

Polite Society Polite Pout Glossy Lip Balm

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  • Polite Society Polite Pout Glossy Lip Balm $10.50 at Ulta

  • Polite Society Polite Pout Glossy Lip Balm $21.00 at Polite Society

Hydrate your lips with this lip balm that uses oils, vitamin E and plant-based Omega-9 to moisturize, soothe and plump your lips. Reviewers say it’s non-sticky and leaves your lips glossy with a sheer tint. It’s available in five colors: Pink Grapefruit (soft pink), Coconut Cream (clear), French Caramel (caramel nude), Strawberry Glaze (strawberry red) and Bumbleberry (mauve berry.)

Tula 24-7 Ultra Hydration Day & Night Serum

Tula 24-7 Ultra Hydration Day & Night Serum

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  • Tula 24-7 Ultra Hydration Day & Night Serum $24.00 at Ulta

  • Tula 24-7 Ultra Hydration Day & Night Serum $40.59 at Amazon

  • Tula 24-7 Ultra Hydration Day & Night Serum $48.00 at Sephora

Moisturize, plump and improve the firmness of your skin with this lightweight, noncomedogenic serum. Reviewers say they find themselves going through it quickly because of how effective it is, and they appreciate that it’s fast-absorbing and doesn’t leave behind a residue.

Ulta Fall 21 Days of Beauty Event Sept. 5 deals

Frequently Asked Questions

When does Ulta’s 21 Days of Beauty Event start and end?

The event will start on August 30 and will end on September 19.

How long do deals last?

During Ulta’s 21-day event, deals will last for one day only. Each day, a new set of products will go on sale, so make sure you grab your favorites when they are available since they are exclusive to that specific date. Daily deals will end precisely at 11:59 p.m. CT and will switch to the next day’s offer at 12:00 a.m. CT.

Is the Ulta 21 Days of Beauty Event in-store or online?

You can shop the sale in-store and online, but some deals are online only.

Do you have to be an Ulta Beauty Rewards member to shop?

No. However, if you are a Diamond or Platinum member, you get one day of early access in-store (coupon needed) and online (must be signed in.) With these two membership levels, you also get free shipping with a purchase of any of these daily deals during the 21-day event.

How can I know what each day’s deals are?

Ulta has released all the deals for the entire sale on their website. I will update this list at the start of each week to so you don’t miss out.

How often does Ulta host its 21 Days of Beauty Event?

Ulta hosts a few sales throughout the year, but the 21 Days of Beauty Event happens biannually. The first one typically happens in the spring and later in the year during late summer/early autumn.

Why trust NBC Select?

I am an associate reporter for NBC Select, who frequently covers beauty and wellness sales including Ulta’s 21 Days of Beauty Event as well as Sephora’s Savings Event, Target Circle Week, and Amazon Prime Day. I curated this list by looking at all of Ulta’s deals and sales for the first week of the event and pulling out the best ones from my previous coverage that I think NBC Select readers should know about.

Catch up on NBC Select’s in-depth coverage of personal finance, tech and tools, wellness and more, and follow us on Facebook, Instagram and Twitter to stay up to date.

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