Frozen custard shop apologizes for ‘Pro-Life Cupcake Day’ flavor in Wisconsin

A frozen custard shop in Wisconsin changed its menu after receiving backlash on social media.

Kopp’s Frozen Custard in Milwaukee initially planned to serve its “Hey Cupcake” flavor for “National Pro-Life Cupcake Day” coming up on Sunday, Oct. 9, On Milwaukee reported.

The annual holiday was created by “Cupcakes for Life” to “raise awareness about abortion” without confrontation, according to National Today. The organization intended to use cupcakes to “break the ice” on the topic of abortion, the outlet reported.

The cupcake flavor announced by Kopp’s received backlash on Facebook, Twitter, and Reddit beginning on Sunday, Oct. 2.

Commentators did not take issue with the long-running flavor – which “consists of vanilla custard, yellow cake pieces, thick fudge and a sprinkling of mini rainbow chips,” On Milwaukee reported – but with the shop’s decision to link the flavor to an anti-abortion holiday.

Many said they would not return to the store.

Kopp’s Frozen Custard responded to the backlash with an apology on Monday, Oct. 3, saying the menu decision “was an oversight on our part and an honest mistake… We have removed this flavor from our flavor forecast for that day, and have revised our list and website.”

The website and upcoming flavor menu no longer mention “National Pro-Life Cupcake Day.” Instead, the menu for Oct. 9 shows “Malted Peanut Butter Pleasure,” a “Malt flavored custard with ribbons of peanut butter and chocolate fudge.”

“Going forward, we strive to be more diligent in reviewing our flavor lists and any flavors we may link to a national holiday,” the shop said. “We are sincerely sorry to all of our customers, loyal and new, whom we offended.”

Kopp’s Frozen Custard did not respond to McClatchy News’ request for comment.

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