Detroit's new sign ahead of NFL Draft: Some love it, many making fun of it

DETROIT (FOX 2) - As contractors installed the new D-E-T-R-O-I-T sign along eastbound I-94 this week, ahead of the highly anticipated NFL Draft, many had a lot to say.

"I love the sign, and I love Detroit, and I love everything about Detroit," said Rick Culhane, a resident of St. Clair Shores.

On Tuesday and Wednesday, Detroiters and those across the region got their first up-close look at the new "Hollywood-style" Detroit sign after months of hype.

"It’s a great move for Detroit… with everything coming in with the NFL Draft," said Shawn Bundy of Detroit.

While some were impressed, others – not so much.

"The font could have been (better), especially the D. We could have put emphasis with the old English D – that’s what we are known for, that's what the culture really is," said Jessica Daniels, a Detroiter who disapproves of the sign.

"And maybe (the sign should have been) the color blue since that represents our three teams. We have blue everywhere. So yeah, blue signs with the old English D – we would all be proud."

<div>The Detroit sign's installation began on April 9, 2024.</div>
The Detroit sign's installation began on April 9, 2024.

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Detroit Rapper GMAC Cash even dropped a new song, putting the sign on blast.

"One thing I'mma do, I'mma state the facts. This ain't the sign that we ordered, you can take it back," GMAC Cash rapped in his song, "Detroit Sign."

Social media also had something to say.

One person on Facebook preferred the City of Southfield's sign over Detroit's:

An account on X, called Sweet Home Michigan, created a poll asking which is more embarrassing – the golden ring representing Sterling Heights, or D-E-T-R-O-I-T spelled out on I-94.

Either way, the sign is a new Motor City icon that is here to stay.

"I love it," said Eva Torres, Detroit's District 6 manager. "We love it."

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