Cheetos Unveils First-Ever Metaverse Experience

After many years of instigating mischief in the real world, Chester
Cheetah and Cheetos® are taking their antics to virtual reality this Halloween.

Players will enter Chesterville, where they will be challenged to complete tasks, with some mischievous tools, to help them earn points on their “mischief meter.” Vayner3, a web3 consultancy under VaynerX umbrella, is leading the creative concept and managing the development of the world.

The goal of the game is to gain access to the spooky mansion that looms atop Cheetos Hill. Once inside the mansion, players will get to unlock the most intriguing part of Chesterville: a chance to vote for their favorite “ghost of Cheetos’ past” and help bring a no-longer-available flavor back to life in the real world.

These are the three favorite flavors to resurrect for a limited run: Cheetos Flamin’ Hot Chipotle Ranch, Cheetos Flamin’ Hot Pepper Puffs, and Cheetos Nashville Hot snacks.

You can share your favorite at CheetosChesterville.com beginning October 23 through Novembe 2. Cheetos will announce the winning flavor on social media before it reappears in the real world in early 2023, for a limited time to those who participate.