Tag Heuer Plays Up Ties With Tiger WoodsDouglas McIntyreUpdated July 14, 2016 at 8:58 PMBranding is a tricky thing. Celebrity spokesmen come and go. A hint of scandal can drive a company to dump an affiliation with a famous endorser -- or not.
Tag Heuer Plays Up Ties With Tiger WoodsDouglas McIntyreUpdated July 14, 2016 at 8:58 PMBranding is a tricky thing. Celebrity spokesmen come and go. A hint of scandal can drive a company to dump an affiliation with a famous endorser -- or not.
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