What NFL Teams Are Making With Limited Fan Capacity
Of the staggering $16 billion the NFL earned in revenue last season, $5.5 billion of that came from stadium revenue. That includes money from ticket sales, parking, concessions and merchandise.
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Now take those numbers and throw them out the window for the 2020 season. The COVID-19 pandemic has changed everything. Each NFL franchise is taking a huge revenue hit because attendance has to be limited for health-related reasons. Fourteen teams haven’t allowed fans at all yet this season, and the rest are restricting attendance to far below capacity.
Read on for a look at the 18 NFL teams that have allowed fans this season and how much they’re making, ranked by the total potential revenue per game, from least to most. While ticket revenue was based on the allowed capacity and average ticket price, fan revenue was based on the cost of a hot dog, soda and other items fans might purchase. Despite hosting fans, these teams are surely losing a big chunk of money due to those empty seats in the stands.
Last updated: Dec. 11, 2020
Arizona Cardinals
Allowed capacity: 4,200
Ticket revenue: $237,762
Fan revenue: $184,758
Total potential revenue per game: $422,520
Washington Football Team
Allowed capacity: 3,200
Ticket revenue: $213,120
Fan revenue: $220,768
Total potential revenue per game: $433,888
Baltimore Ravens
Allowed capacity: 4,000
Ticket revenue: $293,040
Fan revenue: $186,760
Total potential revenue per game: $479,800
Carolina Panthers
Allowed capacity: 5,240
Ticket revenue: $335,025
Fan revenue: $220,997
Total potential revenue per game: $556,022
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Denver Broncos
Allowed capacity: 5,700
Ticket revenue: $398,601
Fan revenue: $263,255
Total potential revenue per game: $661,856
Pittsburgh Steelers
Allowed capacity: 5,500
Ticket revenue: $384,615
Fan revenue: $299,475
Total potential revenue per game: $684,090
New Orleans Saints
Allowed capacity: 6,000
Ticket revenue: $399,600
Fan revenue: $344,940
Total potential revenue per game: $744,540
Philadelphia Eagles
Allowed capacity: 6,000
Ticket revenue: $491,508
Fan revenue: $382,440
Total potential revenue per game: $873,948
Tennessee Titans
Allowed capacity: 8,600
Ticket revenue: $492,574
Fan revenue: $453,005
Total potential revenue per game: $945,579
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Cincinnati Bengals
Allowed capacity: 12,000
Ticket revenue: $615,384
Fan revenue: $465,360
Total potential revenue per game: $1,080,744
Cleveland Browns
Allowed capacity: 12,000
Ticket revenue: $599,400
Fan revenue: $605,880
Total potential revenue per game: $1,205,280
Indianapolis Colts
Allowed capacity: 12,500
Ticket revenue: $782,550
Fan revenue: $657,750
Total potential revenue per game: $1,440,300
Miami Dolphins
Allowed capacity: 13,000
Ticket revenue: $839,826
Fan revenue: $711,620
Total potential revenue per game: $1,551,446
Houston Texans
Allowed capacity: 13,300
Ticket revenue: $1,018,647
Fan revenue: $634,743
Total potential revenue per game: $1,653,390
Find Out: How Much Money the World Series Lost With Limited Ticket Sales
Jacksonville Jaguars
Allowed capacity: 16,791
Ticket revenue: $872,259
Fan revenue: $903,356
Total potential revenue per game: $1,775,615
Tampa Bay Buccaneers
Allowed capacity: 16,473
Ticket revenue: $910,567
Fan revenue: $885,726
Total potential revenue per game: $1,796,293
Kansas City Chiefs
Allowed capacity: 16,000
Ticket revenue: $895,104
Fan revenue: $967,840
Total potential revenue per game: $1,862,944
Dallas Cowboys
Allowed capacity: 20,000
Ticket revenue: $1,505,160
Fan revenue: $1,539,800
Total potential revenue per game: $3,044,960
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Methodology: In order to find how much NFL teams are making with limited capacity, GOBankingRates first found which NFL teams are allowing fans to watch games as sourced from ESPN. With the 18 teams allowing fans isolated, GOBankingRates then found the (1) allowed capacity per team as sourced from ESPN, (2) average ticket price as sourced from Forbes’ Sports Money: 2020 NFL Valuations and (3) ticket revenue calculated by multiplying factors No. 1 and 2 and then taking a third out that goes to the league, to be distributed to all franchises as the visiting teams’ share. Next, GOBankingRates used Team Marketing Report’s 2019 NFL Fan Cost Index data to find each team’s stadium’s (4) price of parking, (5) price of a hot dog, (6) price of beer, (7) price of soft drink and (8) price of merch item. GOBankingRates then found (9) fan revenue calculated as half of all fans paying for (4) parking and purchasing one (5) hot dog, (6) beer, (7) soft drink and (8) merch item. Factors No. 3 and 9 were then combined to get (10) total revenue potential per game. All data was collected and is up to date as of Nov. 3, 2020.
This article originally appeared on GOBankingRates.com: What NFL Teams Are Making With Limited Fan Capacity