Mississippi University for Women new name poll. Does being able to call it 'The W' help?

For the second time in a month, the Mississippi University for Women is trying on a new name.

Wynbridge State University of Mississippi is now the name of choice for the university which has struggled with its identity in recent years.

"Regardless of the name, it will still be the W," Columbus, Miss., Mayor Keith Gaskin said.

This article originally appeared on Mississippi Clarion Ledger: MS University for Women new name Wynbridge State University of MS poll