The Met and Minted Launch a New Wedding Collection
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There is no doubt that every little decision and detail that goes into the planning—and execution—of a wedding is important, from the dress to the venue to the guest list to even choosing the most astrologically auspicious date. But one could argue the invitation might be one of the most important things. After all, it's what kicks off the whole affair, the first thing your guests are going to see. And, when done right, this single piece of exquisitely calligraphed card stock will set the entire mood—and say a lot about who you are.
If, for example, you happen to be an art history-loving bride with a near encyclopedic knowledge of what's hanging in the Metropolitan Museum of Art, you're in luck: the museum will now do your wedding invitations, thanks to a new collaboration with Minted, for which the online marketplace commissioned 12 independent artists from its global network of creators to design customizable invitation suites inspired by pieces in the museum's troves.
For Kelly Ambrose, an artist based in Atlanta, a Qing dynasty vase from the 18th century felt ripe for reinterpretation. "I wanted to create a uniformity that was inspired by the vase, while also imbuing the design with a distinctly modern feel captured in the casual, hand-drawn approach," she says. "It truly felt like there were endless creative possibilities and I love how all the unique invitation elements come together in the full suite to more holistically represent the artifact."
Elsewhere in the collection, a Malaysia-based creator named Cass Loh went farther back in history to reimagine a 17th-century coat of arms belonging to Switzerland's Greder family, while Everett Paper Goods turned Van Gogh's Irises into a pretty suite.
"In keeping with the Met’s mission to present great works of art, in part to inspire the next generation of artists and designers, this line exemplifies timeless design through a dialog between past and present,” Stephen Mannello, the Met's head of retail and licensing, says of the collection, which is the museum's first foray into the weddings category. And there is more to it all than simply infusing your invitations with art cred: A portion of every purchase goes to both independent artists and the museum’s collection, study, conservation, and presentation efforts.
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