Men’s apparel store Bonobos suffers severe data breach of customers’ records

Bonobos, the upscale, online men’s apparel company, has suffered a significant data breach affecting millions of customers.

A backup database was reportedly hacked, revealing its patrons’ personal information, reported Bleeping Computer on Tuesday.

“Protecting our customers’ data is something we take very seriously,” said Bonobos in a statement. “We’re investigating this matter further and, so far, have found no evidence of unauthorized parties gaining access to Bonobos’ internal system.”

Men's apparel company Bonobos has been hacked.
Men's apparel company Bonobos has been hacked.


Men's apparel company Bonobos has been hacked. (Spencer Platt/)

The company claimed that internal records were untouched but a backup file had been cracked, according to Bleeping Computer.

“We have taken additional precautionary steps, including turning off access points, invalidating account passwords ad requiring password resets, to further secure customer accounts,” Bonobos explained. “We’re emailing customers to notify them that their contact information and encrypted passwords may have been viewed by an unauthorized third party.”

Though the database did not include full payment information, hackers potentially can utilize the partial data in phishing attacks.

On Sunday, the company urged its customers via email to remain alert against potential data disclosures.

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“Please do not use a password that you already use for other online or mobile services. We suggest using a unique password for each online or mobile account you have,” the note concludes. “If you get an email or text asking for an account number or password, don’t respond. Bonobos would never ask you to share your personal information in an email or text.”

Bonobos, which was founded in 2007, generated approximately $168 million in 2019 revenue, noted business site Owler.

Walmart acquired the company in 2017 for $310 million, according to Business Insider.

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