Max Set for June Launch in France With Prime Video, Canal+ Distribution Deals
Warner Bros. Discovery will launch its streaming service Max in France on June 11 with distribution deals with Canal+ and Prime Video, ahead of the start of the Olympic Games on July 26.
The launch in France will follow Max’s rollout in 22 countries across the Nordics, Iberia, Central and Eastern Europe on May 21. Under the agreements, the standalone service will be available on all platforms, including on set-top boxes for Prime Video and Canal+ subscribers.
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Max will be free to subscribers to Canal+ Ciné-Séries, Friends & Family, Intégrale and Rat+ Ciné-Séries and will be priced for all other Canal+ subs. Along with Max, subscribers will be able to access all 10 channels within Warner Bros. Discovery (Discovery Channel, Warner TV, Warner TV Next, CNN, Boomerang, Cartoonito, Cartoon Network, TLC, ID and TCM Cinéma).
The Canal+ deal follows its multi-year agreement signed with Warner Bros. Discovery, which allows Canal+ to broadcast movies from the studio only six months after their theatrical releases.
Under its deal with Prime Video, Max will have two different offers: Max Basic priced at €5.99 per month, and Max Standard, without advertising, priced at 9.99€ per month. The Sports-Add option, meanwhile, will be available for an extra €5. It will showcase major international and European sports, including tennis tournaments such as the Australian Open, Roland-Garros, The Championships, Wimbledon and the U.S. Open; cycling with the Giro d’Italia, La Vuelta a España and the Tour de France; in addition to the Tour de France Femmes, 24 Hours of Le Mans and every major winter sports World Championship and World Cup events.
Warner Bros. Discovery and Prime Video partnered last year to launch an offer called Warner Pass, which was available exclusively on Amazon Prime Video Channels in France and boasted all of HBO’s programs, along with 12 channels. While the Warner Pass will dissolve, its subscribers will now be able to access Max at no extra cost.
Besides the Olympics, Max’s European launches will also coincide with the premiere of Season 2 of HBO’s “House of the Dragon” on June 17.
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