Vive La France! Luxury Perfume Brands To Make Free Hand Sanitizer.

A vite-thinking French luxury conglomerate is mobilizing perfume production facilities operated by Christian Dior, Guerlain and Givenchy to churn out “substantial quantities” of coronavirus-killing hand sanitizer and provide it to French health authorities and hospitals for free.

The operation begins Monday to boost supplies of the hydroalcoholic gel, which has been in short supply as people stock up on a key weapon to stem the spread of the virus causing COVID-19.

The luxury group LVMH announced the move on Sunday.

“LVMH intends to help address the ... lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus,” the company said in a statement, adding that it will “continue to honor this commitment for as long as necessary.”

The gel will be provided to French health authorities and the Assistance Publique-Hopitaux de Paris, a network of 39 teaching hospitals that serves 10 million people.

Paris hospitals chief Martine Hirsch thanked LVMH for stepping up so “quickly.”

Hospitals have not yet run out of hand sanitizer, but supplies are “strained,” a spokeswoman for the Paris hospital system told Agence-France Presse.

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