Luke Combs collabs with Miller Lite beer to bring new merch, a sweepstakes and more
Luke Combs and Miller Lite have announced a concert tour collaboration together, renewing Combs' partnership for another North American tour with the beer by his side.
The two have collaborated on a concert sweepstakes, custom merch and a new Combs themed beer can.
Combs posted a picture from the "fine pilsner" brewery in Milwaukee, WI on Tuesday wearing a safety vest and hard hat in front of a wall of beer cans.
The caption said, "Really appreciate the folks at @millerlite showing me around their brewery and letting me get an up close look at how my beer cans are made from start to finish."
Here's everything we know so far about the 2024 collab.
What is the Luke Combs and Miller Lite concert sweepstakes?
Luke Combs is hitting the road for his "Growin' Up and Gettin' Old" 2024 tour in North America. He kicked off the tour on April 13 in Milwaukee, WI, where he toured the Miller Lite brewery.
The tour will continue with two stadium dates in 13 cities. The tour includes guests Cody Jinks, The Avett Brothers, Charles Wesley Godwin, Hailey Whitters, The Wilder Blue, Jordan Davis, Mitchell Tenpenny, Drew Parker and Colby Acuff.
On Miller Lite's website, fans can enter their information for a chance to win a trip to see Combs in concert on the tour.
Miller Lite's website says, "Continue below to enter for your chance to win a trip to see Luke Combs play live and other prizes from your friends at Miller Lite. Now you know why ice-cold beer never broke Luke’s heart."
The sweepstakes began on March 3 and will end on Sept. 30.
What do the new Luke Combs Miller Lite beer cans look like?
Combs' Instagram post shows his custom 16-oz Miller Lite can, which features a guitar headstock with American traditional tattoo-like text that says "Beer Never Broke My Heart," a nod to Comb's 2019 song.
The front of the can includes Combs' name under the traditional logo.
When did Luke Combs begin his partnership with Miller Lite?
In 2022, Combs partnered with Miller Lite, releasing his first limited edition custom can with the brand.
"Last year’s limited-edition Luke Combs cans did really well for us," Jamie Rubinstein, associate marketing manager for Miller Lite, told Beer & Beyond.
"Plus, we got great feedback that they worked well with our Americana displays, so we’re looking forward to seeing how this year’s cans come to life at retail this summer."
When will we see the 2024 Luke Combs Miller Lite cans in stores?
It is unclear when the new cans will be available for purchase in stores.
Fans speculate the cans will be available at Combs' upcoming arena tour stops.
What other Luke Combs and Miller Lite merch is there?
Combs and Molson Coors have collaborated to release the Miller Lite x Luke Combs Tour Trucker, a special edition hat. The hat features Combs' signature vintage style and is also a potential ticket to one of his shows.
Starting on April 17, Miller Lite began selling a limited number of the hats at their merch store online. On April 18, 19 and 20 a limited number of hats will be sold at 8 a.m. CST.
Each hat purchased is also an automatic entry in a sweepstakes contest, entering fans in a contest to see Combs at a summer show of their choosing.
“He’s the most genuine brand fan we could have asked for, and we’re excited to share his love for Miller Lite with consumers this summer,” Rubenstein said to Beer & Beyond.
“If you’re a fan of Luke Combs, you’re probably a fan of Miller Lite. It’s a match made in heaven.”
This article originally appeared on Nashville Tennessean: Luke Combs: Miller Lite collab launches merch, Miller beer can
