Troye Sivan’s Love Affair with Denim Isn’t Over Quite Yet
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Troye Sivan has never made it a secret that he’s obsessed with denim. In fact, five years ago, the Australian pop star said in an interview that his go-to uniform was “a really good white tee and really good jeans.” Then, he doubled down this past April, when asked what he would pick if he could save one piece of clothing from his entire wardrobe, and he answered: “The pair of vintage Quiksilver jeans I have worn almost every day for years, to the point of it being kind of gross.” The message is clear, but in case Sivan’s love affair with denim wasn’t obvious, he just took things a step further thanks to his new collaboration with Gap, titled “Get Loose”—a campaign which celebrates the brand’s 55-year heritage in denim and highlights a collection of new, free-flowing styles.
“When I think about effortless cool, timeless cool, I think about denim,” Sivan said when we chatted on the phone ahead of the campaign release, a statement that proved to me his obsession with the fabric hadn’t waned. “I just think that you can say so much with the perfect cut of jean in the perfect wash... and I think that to [find] that, you need to have like a keen eye and good style.”
In the campaign video, shot by Dan Martensen, Sivan sports Gap’s baggy jean in a rigid dark wash, which is paired with their Supima relaxed tee in a crisp white. It’s a clip that feels particularly honest to the star at its center, not only because he’s previously described this exact outfit as his go-to, but also because it feels like a continuation of his latest artistic era.
Last year, Sivan dropped his third studio album, Something to Give Each Other, and it was met with critical acclaim, thanks to the singer honing in on his artistic vision like never before, particularly with the visuals. Two of the album’s music videos—“Rush” and “Got Me Started”—saw Sivan teaming up with choreographers Sergio Reis and Mauro van de Kerkhof to craft a physical language that communicated the themes of the album. And the result was not only impressive to watch, but it gave Sivan a whole new love affair with dance.
“I was really terrified of [dance] for a long time,” Sivan confessed to me. “And then I meet Sergio and Mauro. They kind of gave me my first dance lesson...I realized that it was fun and that I loved it and that I, you know, could improve.” The rest was history. “I remember saying to my parents, I was like, ‘I feel so lucky that I’ve found something new that I love so much as like a 28-year-old.’”
Now, for the “Get Loose” campaign, Sivan has married his passions, and he’s teamed up with Reis yet again, who choreographed the moves executed by Sivan and backup dancers from the CDK Company, who are all dressed in Gap as they dance to “Funny Thing” by Thundercat. Reflecting on the shoot, Sivan says the union was right because “music and dance have always been such a big part of the brand’s history.”
Of course, denim might not be the first fabric that comes to mind when you think of flexible movement, but Sivan notes this only further emphasizes the meaning behind the campaign. “[The dancing] was actually a breeze because the whole campaign is based around ‘get loose,’ so it was like these really wide fits which made it super, super danceable.”
The Grammy nominee likely wasn’t too out of practice either, given that he’d just wrapped up the European leg of his Something to Give Each Other tour, and is gearing up to go on the road in the U.S. with Charli XCX this fall. “I think compared to some of the outfits that I wore on tour that were really, really difficult, you know, like dancing in leather is like—that’s tough,” he joked. “So, this felt like an absolute breeze compared.”
You can shop the new Gap Fall 2024 denim collection here.
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