Reese’s JUST Released a Brand-New Peanut Butter Cup—and It Has No Chocolate

Of all the classic flavor combos, chocolate and peanut butter takes the top spot—hands down. In fact, we love it so much, we did a taste test to find the best peanut butter cup (you’ll never guess who won). But despite all the peanut butter cups on the market, we always find ourselves going back to the original: Reese’s, of course!

Over the years, they’ve introduced tons of variants to their classic combo: white creme Reese’s, potato chip-stuffed Big Cups and even peanut butter and chocolate snack cakes! Last year, their parent company Reese’s rereleased their Peanut Butter Lovers Cups—and now they’re taking things one step further.

It’s All Peanut Butter, All the Time

Yep, the new Ultimate Peanut Butter Lovers Cup has the signature peanut butter filling, but it replaces the chocolate coating with a peanut butter candy-flavored shell. It’s still the same delicious combination of sweet and salty, just with double the peanut butter flavor!

Reese’s knows this sounds crazy. “While launching a Reese’s Cup with absolutely no chocolate might come as a shock, we’re giving the truest peanut butter fans something to go wild about,” says Margo McIlvaine, the Reese’s Brand Manager. She knows that changing an icon like Reese’s is serious business, but it’s worth the risk for more more peanut butter flavor. We can’t help but agree!

When Can I Get Some Peanut Butter Goodness?

The Ultimate Peanut Butter Lovers Cup will be available in April 2021 at convenience stores nationwide, in standard, king size and miniatures. It’s a limited time product, though, so make sure you stock up!

Psst…did you know Reese’s peanut butter products are great for baking at home? Check out our recipes for Reese’s snack cakes and peanut butter cup cookies!

Ways to Use a Jar of Peanut Butter

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Peanut Butter Silk Pie Exps Gbdbz20 26632 B01 09 6b 1

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Crunchy Peanut Butter Tarts Exps Cf2bz19 23845 E12 18 4b 4

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Peanut Butter Bundt Cake Exps Ft19 120973 F 1101 1 2

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Peanut Butter And Jelly Doughnuts Exps Ft19 247043 F 1121 1 1

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Peanut Butter Cookie In A Mug Exps Ft19 247044 F 1121 1 3

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Chocolate Ganache Peanut Butter Cupcakes Exps Diyd19 119253 B04 09 1b 3

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Chippy Peanut Butter Cookies Exps32545 Mrr133247b07 30 6bc Rms 1

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Peanut Butter And Jelly Overnight Oats Exps Ft19 246824 F 1113 1 6

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Exps2083 Mrr153791c09 23 6b Web 2

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Exps120866 Th153340b10 01 9b 2

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Peanut Butter Snowballs Exps Hca20 530 E07 09 5b 14

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Peanut Butter Popcorn Balls Exps38367 Uh142930d03 26 5b Rms 3

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Peanut Butter Chocolate Bars Exps Ft19 14943 F 0919 1 5

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Exps4585 Fb143426d05 08 3b 3

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Gluten-Free Peanut Butter Kiss Cookies

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Peanut Butter Cake Bars Exps Tohas19 38201 B05 31 3b 2

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Chocolate Peanut Butter Crisp Bars

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Sweet & Salty Peanut Butter Cheesecake

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Giant Monster Cookies

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Peanut Butter Brownie Bites

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Giant Peanut Butter Ice Cream Sandwich

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