Laura Geller Shares ‘Goof-Proof’ Makeup Kit for Women Over 40—and It’s On Sale

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• Laura Geller shares the full-face makeup kit she says is “suited for 40-plus” women, the Own Your Age kit.

• The kit-meets-bundle is available on Amazon and Laura Geller’s website, which also has an age-based sale live through April 16.

• “We want to make it fun, and goof-proof, and we don’t want people laboring over doing their makeup,” Geller explains.

If there’s anyone we can count on for makeup tips for mature skin, it’s makeup pro Laura Geller. The founder of her namesake brand constantly shares incredible beauty advice and new makeup products with fans. Now she’s dishing on the customizable “full-face makeup kit” she recommends for the “over-40 woman;” aptly named the Own Your Age kit.

“It’s a full face kit, which we’re always happy about because you want it to be a no-brainer and have everything in one place,” Geller told Prevention. “It’s great for travel by the way.”

Geller launched the kit alongside the Own Your Age campaign with comedian Leanne Morgan in honor of National Mature Women’s Day on April 9, which the brand established in 2021. The campaign explores various aspects of getting older in a fun and humorous way to encourage women to embrace their age.

The brand is putting product pricing where its mouth is, so to speak, and offering a sitewide age-based (!) sale now on the Laura Geller website through April 16 in honor of the event. So, those who are 40 years old receive 40% off their purchase; those who are 50 years old take 50% off their purchase; those who are 60 years old will take 60% off their purchase; and so on (the sale is capped at an 80% discount).

The sale means you get some of Geller’s hero products for a fraction of the price. The kit includes the pro’s best-selling Best of the Best Full Face Palette, the fan-favorite Jelly Balm Hydrating Lip Color (in a shade of your choice), and the Angled Kabuki Brush. “We want to make it fun, and goof-proof, and we don’t want people laboring over doing their makeup,” Geller said.

The palette alone includes two highlighters, a blush, a bronzer, and three eyeshadows. Like most of her products, these powders are “really suited for 40-plus” women since they are formulated with pure pigments and mixed with antioxidants to produce a “creamy,” “light,” and “hydrating” texture that works well with mature skin, Geller says (we do tend to lose moisture with age!). “It has tremendous ease of use; you can’t make a mistake.”

Want even more of Geller’s product recs? Check out some of her other makeup musts below.

Spackle Skin Perfecting Primer: Hydrate

Baked Balance-n-Brighten Color Correcting Foundation

Serum Blush Tint

Baked Blush-n-Brighten Marbleized Blush

Bravo Brows Soft Pencil + Brush

Kajal Longwear Kohl Eyeliner Pencil

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