JoJo Siwa's Net Worth Might Make Your Head Spin
JoJo Siwa has become a household name thanks to her larger-than-life personality and colorful sense of style. If not for her signature style, then you probably know her for her stints on Dance Moms and Abby's Ultimate Dance Competition. But the end of her time on the show wasn't the curtain call to JoJo's career. With her big personality, she's been able to build a brand that goes beyond just dancing, while earning millions in the process. Here's everything you need to know about JoJo Siwa's net worth.
We were first introduced to JoJo in 2013 when she participated as a contestant in Abby's Ultimate Dance Competition. That gig led to her solidifying her spot on seasons 5 and 6 of Dance Moms, where she was personally recruited by Abby Lee Miller to compete for a spot on her dance team. During the first four seasons of the show, each cast member earned roughly $1,000 per episode, according to Heavy. That check was bumped up to $2,000 per episode in the seasons that followed.
JoJo later proved that she's more than just a dancer. In 2016, she released her debut song "Boomerang." The song addressed cyberbullying and online trolls. Since then, she's released countless other singles including "Kid in a Candy Store," "Worldwide Party," "Nonstop," and "D.R.E.A.M."
The 19-year-old star's music career took off as she embarked on her sold-out North American D.R.E.A.M Tour, which earned her $27 million, per a November 2019 report by Billboard.
JoJo's music videos are posted her YouTube channel, which has more than 12 million followers as of 2023, contributing to her net worth. The video for "Boomerang" has reached more than 969 million views in the six years it's been up. On her channel, JoJo also posts vlogs that give her fans a peek into her day-to-day life.
Aside from her YouTube views, JoJo also banks a lot of money from her licensing deal with Nickelodeon. Through the deal, JoJo has released loads of branded merchandise including a Jojo Siwa action doll, a collection of clothes, and even sequined high-top sneakers at Payless.
Her aesthetic is full of rainbow and glitter, which is what tween dreams are literally made of. It's no wonder she's also sold more than 35 million of those signature hair bows. Under JoJo's deal with JC Penney, she released bedroom decor and several children's books, in addition to her accessories.
JoJo has also generated paychecks from her acting work. The star had a web series called The JoJo and BowBow Show Show that was released on Nickelodeon's YouTube page. JoJo has also made guest appearances on scripted shows like Bizaardvark, The Thundermans, and High School Musical: The Musical: The Series.
In 2021, the Dance Moms alum made her return to dance-themed reality television as a contestant on Dancing With the Stars, where she made history as the first celebrity to pair up with a same-sex partner. She came in second place on the program before becoming a judge on So You Think You Can Dance. Alongside her mom, Jessalyn Siwa, JoJo also hosted her own reality competition to find the next big girl group called Siwas Dance Pop Revolution.Through the series, they formed XOMGPOP!, which acts as another avenue for JoJo to rake in the big bucks. JoJo's YouTube channel now acts as the main platform for XOMGPOP! to share their videos as her prodigies. The group is set to release their full-length debut album in March 2023.
Additionally, JoJo and Jessalynn Siwa entered a film and television deal with Pure Imagination Studios, and the first project will be an animated children's series that surrounds XOMGPOP!. Per Deadline, the series will be executive produced by JoJo and Jessalynn and "will follow the six-person group as they tour the known and the unknown universe in a magical, mysterious tour bus to play songs that celebrate that girls can be whatever they want to be and there's no right way to be a girl."
Deadline also reports that JoJo inked a deal with Meta in 2022 to host a hybrid docuseries called JoJo Goes, where she's "joined by her celebrity friends to partake in some crazy fun adventures she's always wanted to experience but never got the chance." JoJo and her mom also serve as executive producers on the web series.
JoJo's also made her way to the big screen in movies like The Angry Birds Movie 2 (2019) and Nickelodeon's The J Team (2021). In 2023, Deadline reported that JoJo is set to star in the horror-thriller movie, All My Friends Are Dead.
"I'm so grateful for the opportunity to be a part of the upcoming movie All My Friends Are Dead," JoJo said of the upcoming film. "This is a project that is so different from anything I've done previously; however, I absolutely love horror movies and I can't wait to start production!"
In addition to earning big bucks, JoJo still finds time to give back and raise money to help others. The 19-year-old star launched the JoJo Siwa Childhood Cancer Foundation in 2021 to bring a smile to kids' and families' faces. According to the organization's official website, proceeds raised through donations will fund research and provide financial support for families dealing with childhood cancer.
According to multiple reports, JoJo's net worth sits somewhere around $20 million. It's hard to believe someone who's just 19 makes so much money, but it's totally possible when you're skilled at turning glitter into gold.
You Might Also Like
