Jeremy Allen White's New Calvin Klein Campaign Is So Bruce Springsteen-Coded

jeremy allen white calvin klein — Jeremy Allen White Returns to Calvin KleinMert Alas/Calvin Klein

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If you've seen an unusually high number of people on the Internet say "Yes, chef" today, it's because Jeremy Allen White's new campaign with Calvin Klein just dropped—and the "Yes, chef" people are absolutely right.

Surely, you remember White's first campaign with Calvin Klein, which launched in January of this year. If you live in New York, you saw him clad in boxers on a giant SoHo billboard, and if you don't live in New York, you saw him clad in boxers all over your social media feeds for a few weeks. It's been some months, but White is back with the basics brand and arguably better than ever. In a campaign shot by Mert Alas, the thirty-three-year-old actor is clad in Calvin Klein's Fall 2024 collection, a classic, sun-kissed, all-American guy wearing denim, boxers, and little else.

jeremy allen white for calvin klein — Jeremy Allen White for Calvin Klein.Mert Alas/Calvin Klein

“Calvin Klein’s aesthetic has always been timeless, and it was great to be back with them and the entire creative team for this new campaign,” said White in a press release from the brand.

This isn't Jeremy Allen White as we last saw him this summer in The Bear (i.e. riddled with Carmy Berzatto's anxiety and various neuroses). This is Jeremy Allen White standing tall, confident, stylish, skin-bearing, and exuding the inherent sleekness that Calvin Klein always carries.

This is Jeremy Allen White in a ripped denim vest, a bicep-baring black tank top, and you know what? He's serving up a Bruce Springsteen-level of raw, authentic Americana—and for the guy attached to play Springsteen in his upcoming biopic, looking like a young Bruce Springsteen against a Los Angeles backdrop is just kismet.

Kinda makes you wish that biopic was already here, huh? Calvin Klein is continuing to roll out its Fall campaign throughout the season, so until it actually comes out, here's how we're coping: with "Born in the U.S.A." on repeat and White's Calvin Klein looks in our shopping carts.