9 Australian fashion brands donating 100% of profits to help the bushfires


With the east coast of Australia undergoing a mega climate crisis, tens of thousands of acres of forests and national parks have been burned. While the world is uniting in the wake of the ongoing bushfires, more than 23 victims have lost their lives and almost half a billion animals have been wiped out.

Aside from the beautiful acreage the country is known for, Australia is also home to some of the coolest fashion brands around. Many luxe labels are putting their profits aside and donating 100 percent of their sales to not only aid in firefighting efforts, but also to help displaced animals during the devastations.

Of course many of these brands like Alice McCall and Tony Bianco can be found in the designer index of large retailers like Shopbop and Nordstrom, but thinking twice about where you add to cart can make all the difference.

Below, see which Aussie-brands are taking a stance in helping communities who have been affected amid the wildfires.

Tony Bianco

Alice McCall

With Jéan

Alex Perry

Faithful The Brand

Christopher Esber



Little Tienda