The 37 Best Affordable Jewelry Brands of 2024, Vetted and Reviewed
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Whether you're putting on a chic ensemble for a night out or throwing on a pair of leggings and running out the door in the morning, we bet you still love putting on some bling. And while we enjoy splurging on ourselves every once in a while, there's nothing like finding staple pieces that let us indulge without the sticker shock. We compiled a list of the 37 best affordable jewelry brands to check out. From Soko's dainty gold hoops ($118) you'll never want to take off to By Adina Eden's pretty tangle of necklaces ($98; $49) that's perfect for that special someone on Valentine's Day to a jaw-dropping ring ($78) from Bonheur that screams "Happy Anniversary," we found your next jewelry piece at a budget-friendly price.
The Best Affordable Jewelry Brands at a Glance
Meet the Expert
Marisa Hordern is the founder and creative director of Missoma. She has 17 years of experience running the creative, business and marketing sides of the jewelry brand. Her company started out as a side hustle before she branched out to the U.S. and European markets in 2008.
How We Chose the Best Affordable Jewelry Brands
We asked a jewelry expert to fill us in on how to score the best deals on our hoops, rings, necklaces and more. Her insights gave us a better idea on how to search for the best affordable jewelry brands. We also tapped editors to share their favorite brands, as well as sourced brands based on customer reviews, the price range and each brand's offerings. Keep reading for the 37 best affordable jewelry brands to gift yourself (or your loved ones) for under $200.
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1. Aurate
Aurate is known for fine jewelry that fits every budget. Only want to spend under $100? Here are some gorgeous gold ball studs ($60). Have $150 burning a hole in your pocket? Treat yourself to a triple row ring ($150). Want to invest in a pearl for another $200? Aurate has one on a gold chain ($110) for you. Their prices can go all the way up to $3,000, so you (and your wallet) have been warned.
2. Mejuri
Minimal designs + reasonable prices + extremely good quality = the brilliant equation behind anything from Mejuri. The direct-to-consumer brand is your best bet for 14K-gold delicate rings ($98) that won’t turn your fingers green and a chain necklace dotted with white sapphires ($98) that you can wear to work (and even during a workout).
3. Missoma
Missoma prides itself on being one of the first demi-fine jewelry brands to offer everything from necklaces to pendants at accessible prices since 2008. Whether you prefer bold enamel detailing like in the Squiggle hoop earrings ($167; $109), solid gold like Molten Twist pendant necklace ($167) or stacking pieces like the Molten Baroque pearl twisted ring ($127), this London-based company has you covered.
4. Brinker & Eliza
A Connecticut-based mother-daughter duo came together to create this stylish jewelry brand for all ages. And the best part is it’s not all trendy antiqued finish rope necklaces ($138), though there are plenty of those beauties too. Some additional designs include a heart charm bracelet ($118) and gold pearl huggies ($118).
5. BONBONWHIMS
If you love Y2K fashion, look no further than BONBONWHIMS. This AAPI-owned brand is the destination for bold, whimsical pieces. From their chunky resin rings ($68) to their statement drop earrings ($40) and charm necklaces ($118), celebs like Ariana Grande, Olivia Rodrigo and Megan Thee Stallion can't seem to get enough of the brand's signature styles.
6. Bonheur
Bonheur's founders Ally and Albina Mataj were inspired by their grandmother’s jewelry collection, and their brand seeks to introduce pieces that can similarly be passed down through generations. The line is separated into collections of necklaces, bracelets and rings, such as the Trendsetter collection made of snake chains set with stones and the Old Hollywood-inspired Etiennette collection. Favorite pieces include the Marion gold multi-stone ring ($78) with red and clear Swarovski stones, the Siobhan Swarovski long drop earrings ($118) featuring cascades of three crystal strings, set in 18K gold-plated brass and 5.8 inches long—plus, the Jacquelyn multi-charm necklace ($138), a 17-inch skinny chain dotted with white round baguette and pear-shaped Swarovski stones.
7. Olivia Le
If dainty, timeless beaded jewelry is your thing, you have to check out Olivia Le. We recommend scooping up a classic piece like the Leilani Mother Of Pearl necklace ($98), chic earrings like the Petra golden huggies ($64) and Grande Venice rope necklace ($128) for stacking to elevate any look.
8. Electric Picks
In 2011, a pair of best friends founded this company with the concept of jewelry as a holder of an individual’s story. In making their designs, MJ and Chantel searched for vintage treasures before recasting them for contemporary wearers. Top picks include a pair of sophisticated hoop earrings ($68), a 14k gold-plated birthstone necklace ($98) and summer-inspired pearl necklace ($98). The brand even convinced our senior editor Dana Dickey to add a chic anklet ($75) to her collection. "It's my favorite little extra to wear with ballet flats or shorts. I'm usually averse to anklets but since they have been trending, and this one is so minimalist, I tried it and [fell in] love," she says.
9. Rellery
Brooklyn-based Rellery specializes in demi-fine jewelry that’s made with authentic stones, gold-plated sterling silver and 14K gold staples. We love the 18K gold vermeil twisted ear cuff ($39) that goes just as well with a business suit as it does a party dress. Pearls are currently trending in jewelry, and Rellery has a delicate Freshwater pearl necklace ($95) and pearl drop huggie earrings ($65), which are both classic buys that can be worn forever. "Rellery is a recent fave of mine and I love that their designs look so elevated but come at a price that's not going to totally deplete my account," says Natalie LaBarbera, assistant commerce editor.
10. Kendra Scott
Kendra Scott knows how to craft a heart; standouts with the motif include a sweet drusy necklace ($65), a pair of ocean kyocera opal stud earrings ($60) and the coolest clip-ons ($65) we've seen in forever, made of platinum drusy in a silver setting. Should you be tempted to buy multiple pieces, Kendra Scott has all the goods to keep them tangle-free with cute organizational solutions like an acrylic T-bar stand ($85) for your necklaces or bracelets.
11. Astrid & Miyu
Astrid & Miyu is the London destination for cool layered necklaces (but don’t worry, you’ll get free international shipping). Start with a glimmery stud earrings ($76) and a chic mood ring ($107) beforing adding a simple circle pendant ($107) to the cart. FYI: All pieces are made of plated sterling silver, so you know they’ll last you for years to come.
12. Luv AJ
We can describe Luv AJ in four words: Bring on the bling. While the brand does offer solid metal options—like these Leila studs ($75)—its pavé and crystal-studded numbers are definitely the way to go. There are multicolored crystal drop studs ($80) that can be pair with your date outfit and a Bezel pendant necklace ($115; $81) that resemble Swarovski crystals without the four-figure price tag. Fun fact: Luv AJ was started by Amanda Thomas in 2005 when she was just 15 and was making baubles in her free time after school.
13. Gorjana
Gorjana has the whole laid-back SoCal thing on lock; the brand is based in Laguna Beach, California, after all. Rock some simple shimmer huggies ($48) for a day at the office, a pearl charm necklace ($75) for every holiday party you've got on the calendar and a stylish chain bracelet ($58) that's perfect for layering with other statement pieces.
14. Tai Jewelry
If you’re on the hunt for a super specific piece of jewelry—such as a ring with birthstone rock crystals ($65)—Tai Jewelry’s got you covered. The brand has every kind of style to fit your astrology-obsessed bestie, from a birthstone pendant necklace ($80) to a zodiac charm necklace ($65). The studded zodiac earrings ($65) are also the best gift you could give to, well, anyone.
15. Becket + Quill
The perfect place to shop for tweens, teens and their moms, this female-owned brand makes small, fashionable, but not overly trendy pieces that can be worn every day. Start a neck stack with their Delicate Duo ($100), which features a sorbet-enamel heart charm and gold chain. The three-strand button pearl bracelet ($60) is so versatile, and the little lightning bolt earring duo (from $55)? Classically cool.
16. Soko
Can affordable jewelry also be ethical? Yes, if you shop from Soko, a brand that taps into a network of artisans in Kenya to create each of its statement pieces. From 24k gold plated brass cuffs ($198; $178) that would pair well with anything to Mezi boxed hoop earrings ($118)—and don’t forget these stacking gold-plated rings ($128)—these baubles will spark conversation, if not for their organic shapes and unique touches, then for their inspiring origins.
17. Catbird
Delicate but extremely wearable is the name of the game at Catbird. This New York City-based brand is the shopping destination of choice for anyone in search of precious gold bling that doesn't eat up an entire paycheck. (See the tiny alphabet charm ($48) to adorn any of your gold chains.) But most thrilling are their real diamond earrings, for less than $150. There are chubby gold huggies ($124) that seem to defy gravity as they curve along the lobe and the diamond pinprick stud ($118) that appears to float in your lobe, thanks to the innovative design in which the stone is pierced by a tiny thread of platinum that's fused to a gold post.
18. Jenny Bird
Love a chunky piece of jewelry that adds a modernist vibe to every outfit, from jeans and a T-shirt to slinky dresses? That's where Jenny Bird comes in. From their gold-plated Nova necklace ($140; $84) that features an array of glass pearls and metal beads to their super-cool tome hoops ($108) that's chunky with rounded ends and a high-gold finish, it's no wonder celebs like Hailey Bieber, Selena Gomez and even Michelle Obama are huge fans. "I find the jewelry to be sturdy, durable, non-irritating and absolutely stunning. They're for the minimalist who loves a bit of a modern, bold twist!," says Stephanie Meraz, associate fashion commerce editor.
19. Lady Grey Jewelry
Pearls are massively flattering on everyone (including major league outfielders); they cast a luminosity onto all skin tones and pair well with gold and silver. Lady Grey has a way with the stone, putting elegant freshwater earrings into the wonderfully off-kilter duo chain necklace with a white pearl ($172), which looks just as fabulous over winter sweaters as it does on summer tank tops. And of course, what's more stylish than pearl stack hoops ($198)?
20. Kenneth Jay Lane
Kenneth Jay Lane baubles have been worn by Audrey Hepburn, Elizabeth Taylor and Princess Diana, so surely they’ll do for you. While some pieces can be a bit pricey, the brand also offers quite a few wallet-friendly options that do not skimp on the drama. Take, for example, this multicolor baguette ring ($75) or these bold tortoise resin hoops ($60).
21. Alexis Bittar
Designer Alexis Bittar has branched out into semi-precious stones, hammered metals and delicate chains in the many years since he bought a block of Lucite in 1990 to figure out how to make jewelry by carving into it. Yet the Lucite is still what we're craving, and it's now available in 27 colors from a shocking pink to a luminous amber and is crafted into shapes like a chunky ring ($100), skinny bangle ($145) and stunning teardrop earrings ($125; $88) that will make any outfit pop.
22. Skagen
This women’s jewelry collection is inspired by the coast of Skagen, Denmark, which means one thing: Scandi chic! Plenty of these pieces play with light and contrast, like the silver tone bracelet with crystal accents ($42), while others bring a touch of color to any day of the week, as evidenced by the sea glass earrings ($43). Once you’ve treated yourself to some new jewelry, you might as well finish off your look with a new timepiece ($135; $76).
23. Fraiser Sterling
In 2011, founder Fraiser Lipton wanted to make her dream accessory line and she nailed it with Fraiser Sterling. Whether you're rocking their rings, chokers or earrings, these trendy pieces will definitely stand out in your jewelry box. When you're ready to upgrade your personal style, check out their custom pearl princess necklace ($66), the Euphoria-inspired Maddie bracelet ($52; $35) or be surprised with a mystery ring of their choosing ($15).
24. BaubleBar
When there’s a jewelry trend that’s going to cost you four figures, check BaubleBar before pulling the trigger. The stylish brand always has its finger on the pulse and often collaborates with the biggest companies like Disney, MLB and NFL. Case in point, this MLB earring set ($58), 18k gold reversible medallion necklace ($128) and Mickey Mouse pisa bracelet ($30). "I'm a fan of Baublebar for their fun and funky statement jewelry. I especially love their bold costume earrings for a great Instagram moment," shares Stephanie Maida, senior commerce editor.
25. By Adina Eden
For the most intriguing neck mess, it's important to have at least one major piece of bling. But there's no need to overspend on a pavé diamond pendant when By Adina Eden creations are available. We love their chic heart ring ($44; $22), dainty sterling silver butterfly necklace ($98; $49) and mini huggies set ($32; $16).
26. Awe Inspired
In 2018, founder Jill Johnson launched Awe Inspired to make meaningful gifts that would stand as a symbol of empowerment whenever you wore them. "We design timeless, modern heirlooms to raise inner strength and bring a little more beauty into the world," the site reads. Offering a wide selection of mixed metals and gemstones that are ethically-sourced and sustainably-made, our favorites include the snake stud earrings ($70; $63) and mini Athena necklace ($160). It's no wonder the brand counts a-listers like Selena Gomez, Kristen Bell and Sarah Jessica Parker as fans.
27. 8 Other Reasons
Since 2010, 8 Other Reasons has given us exactly one reason to upgrade our jewelry collection: their chic, affordable pieces. According to the brand, they want you to be the life of the party and their staples are guaranteed to bring your whole look together for such occasions. Whether you're gearing up for a music festival or a night out with friends, add their sassy studs ($36), a rhinestone anklet ($53) or the entire Sophie Richie collection to really shine—starting at $15.
28. Ten Wilde
Fact: Everyone could use a good pair of hoops in their lives and this BIPOC-owned brand is our go-to for gold hoops at an affordable price. Choose from the thick tube hoops ($37), the 18k gold Celine ones ($65) or stack a few styles as you please. And if you're looking for something other than hoops, the company also carries waist chains (from $22), stylish necklaces (from $32) and stacking rings (from $26). "When I was looking to expand my jewelry collection, Ten Wilde was the first brand I looked at for hoops. My favorite is their best-selling Amalfi hoops ($35), which I've worn for two years now," says Chelsea Candelario, associate editor.
29. Leeada Jewelry
Leeada Jewelry makes timeless pieces for the modern jewelry lover. In 2021, the LA-based brand came out with classic styles that featured a trendy twist (and a budget-friendly price tag). You’ll find gemstones, pearls and gold-plated statements at the center of their collections. Whether that’s a dainty pearl ring ($85), geometric 14k gold hoops ($95) or a chunky onyx stone necklace ($128), Leeada is poised to make a dent in the jewelry world.
30. Maison Miru
In 2013, founder Trisha Okubo used her background in engineering and her love of jewelry to create Maison Miru. The brand combines science and art to craft unique pieces of jewelry you won’t see everywhere else. While the collection features necklaces, rings and bracelets, it’s the earrings that really stand out. From the shooting star open hoop earrings ($65) to the Eternity Echo ear cuff ($65), you’ll find out-of-the box shapes and styles to decorate your ears (and tempt you to book that piercing appointment, stat).
31. Anthropologie
When we're on the hunt for monogrammed and horoscope-inspired jewelry, Anthropologie is our first stop. From a classic monogram heart pendant necklace ($48) to a beautiful enamel stacking rings ($58) the fashion retailer designs tons of personalized pieces that you can wear every single day. Not to mention, Anthropologie carries pieces from many of our other favorite affordable jewelry brands, including Baublebar and Maya Brenner.
32. Madewell
You already love Madewell’s wide-leg jeans and cozy winter sweaters. So we're pretty sure you'll love their jewelry too. From simple gold-plated hoop earrings ($32) to jazz up your ear party to on-trend delicate birthstone chain necklaces ($54; $51) and statement earrings ($32) that you won't find anywhere else, they have a solid assortment of options to choose from. Don’t sleep on their sets of stacking rings—like these that mix metals and stones ($34)—and be sure to check out their sale section, where you can often find gems that cost less than a glass of wine.
33. Made By Mary
This female-founded brand has an understated allure that's all the more irresistible given the average price point falls mainly under $100. For gifting, choose between the Gen Number necklace ($86) to commemorate a birth, wedding or graduation and the State disc necklace ($64) that let's you rep your hometown. And the Nova disc necklace ($120) is sure to be a hit, with each of the three discs engravable with important names.
34. Monica Vinader
Since 2008, founder Monica Vinader has focused on making everyday pieces that make the wearer feel good. The brand only uses 100 percent recyclable gold and sterling silver material to create timeless and chic pieces. Whether you're in the market for 18k gold huggie earrings ($70) or want to add a personalized touch to your fine chain necklace ($140), the company has plenty of options.
35. AMYO
AMYO carries a wide range of necklaces, earrings, bracelets and even nose jewelry, but we're head over heels for their impressive ring collection. Assistant Editor Delia Curtis couldn't stop raving about the brand, pointing out the engraved initial oval signet ring ($85) as their favorite piece. "It's customizable, dainty and great for stacking. You can get the ring in any size and it also comes in silver. AMYO's jewelry is really nice quality for the price point," they share.
36. Flaire & Co
This LA-based company creates trendy, high-quality and affordable pieces that are all under $100. Are you looking to upgrade your ear stack? Check out these simple gold huggies ($12). Maybe you want a personalized gold and silver bracelet? Here's this gorgeous butterfly bar piece ($18). "I recently discovered Flaire & Co and love that everything is actually affordable. Seriously, the styles are all pretty dainty and are $30 or less," shares Meraz.
37. Studs
Studs is ready to change the ear stacking game. Whether you're looking for a single stud ($22), chunky hoops ($68; $44) or a whole earscape set ($94; $62), the brand has you covered. Aside from their collection, the brick-and-mortar stores offer piercing services to really customize your stack. "I visited a Studs store and immediately fell in love with their pieces. Plus, the employees were so nice and put me at ease," says Candelario.
Frequently Asked Questions
Is Affordable Jewelry Lower Quality?
“Jewelry doesn’t have to be at a luxury price-point to be durable and long-lasting,” says Hordern. “When looking to buy jewelry, I would always advise thinking long-term. It’s much more economical to consider how long you’ll be able to wear a piece, in how many ways and how long it will last, as opposed to just getting something because it’s trending or cheaper. As they say: Buy better, buy once.”
What Should You Look for When Buying Affordable Jewelry?
Consider a few factors beyond the price tag, such as:
How Should You Clean Your Jewelry?
Once you secure your new pair of earrings (or that trendy necklace you’ve been eyeing for a while), it’s time to maintain the piece so it will last for years to come. “As long as you store, care and clean your jewelry properly, your pieces should last,” says Hordern.
To keep your piece in top condition, Hordern recommends using a non-abrasive cloth (or chamois) to maintain its shine. She also suggests applying a mild soap and warm water to the piece before gently scrubbing it with a soft toothbrush to keep it squeaky clean and sparkly.
How Should You Store Your Jewelry?
Hordern advises putting individual pieces in a soft box (or the pouch they came in), so they don’t rub together, tangle or scratch against other jewelry. There’s also the option of buying a snazzy new jewelry box to have all your accessories on display. Plus, it’s a great way to keep everything organized in one place.
The 25 Best Online Jewelry Stores to Buy Everything from Chunky Hoops to Trendy Engagement Rings
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PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.
