The 2024 Ford Mustang Starts at $32,515, Dark Horse Costs $59,565
The 2024 Ford Mustang, the seventh generation of the iconic pony car, hits dealers this fall. Ford announced pricing on Tuesday, with the base EcoBoost starting at $32,515 and the top-of-the-line Dark Horse coming in at $59,565, each including a $1595 destination.
The pricing breakdown for all models is as follows:
EcoBoost Fastback: $32,515
EcoBoost Premium Fastback: $38,040
EcoBoost Premium Convertible: $43,540
GT Fastback $43,090
GT Premium Fastback: $47,610
GT Premium Convertible: $53,110
Dark Horse Fastback: $59,565
This represents a pretty significant base-price jump over the 2023 Mustang, with the entry 2023 EcoBoost model carrying a $29,205 MSRP, though Ford notes that the now-standard automatic transmission (previously a $1595 option) is baked into the price. The base GT Fastback—the cheapest V-8 Mustang—gets a price bump of $1755 over the $41,335 of the 2023 model. The Dark Horse slots in just above the outgoing Mach 1, which starts at $57,965. It's also over $11,000 more than its closest rival, the 2023 Chevrolet Camaro SS 1LE, which stickers for $48,295, though equipment levels aren't necessarily comparable.
It's no surprise to see a price increase between Mustang generations, and it's important to remember that with the bump in MSRP comes greater standard equipment, plus engine and chassis tweaks.
The S650-generation Mustang is based on the outgoing S550 model, though it features a number of important changes. Most obvious is new bodywork, and a reworked interior with a standard digital gauge cluster and a larger infotainment screen. The base EcoBoost four-cylinder makes 315 horsepower, while the GT's 5.0-liter V-8 makes 480 hp. The Dark Horse offers 500 hp from its V-8 courtesy of an upgraded crank, cams, and forged connecting rods.
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