Kwik Trip will discontinue bagged milk in May

Kwik Trip and bagged milk.

It was a partnership going back more than 40 years, however the convenience store chain, founded in Wisconsin, announced Wednesday that Nature's Touch bagged milk will be discontinued at all stores beginning in May.

Kwik Trip said in a news release that "guest preferences and purchasing patterns have indicated a substantial declining demand for this product compared to milk sold in jugs."

John McHugh, vice president of external relations, said Kwik Trip has begun to contact groups who had special promotional coupons for bagged milk and have offered a new solution with other milk offerings.

"This is an end to a product that was associated with the Kwik Trip brand for many years, but after evaluating the need and cost for new equipment to replace our antiquated bagged milk equipment, and the decreased customer demand, we made the tough decision to discontinue Nature’s Touch milk in the bag," McHugh said.

This article originally appeared on Milwaukee Journal Sentinel: Kwik Trip will discontinue bagged milk in May