Kohl's to partner with Babies R Us at 200 stores; no word if Bucks County locations included
There could be good news for young and expectant parents. The retailer Kohl's announced Tuesday a partnership with WHP Global, the parent company of Babies R Us, to bring "baby gear, furniture, activity and more" to more than 200 Kohl's locations by fall 2024.
No word yet on which stores will receive the Babies R Us spaces. Kohl's has seven stores in Bucks and Eastern Montgomery counties.
The space will complement Kohl's assortment of baby apparel, which will be adjacent to the new Babies R Us dedicated space. Babies R Us will bring baby gear, activity, bath, furniture and feeding and safety products to their stores, tapping into a market for growing young families.
According to a news release from Kohl's, customers will also be able to shop for baby products on Kohls.com and use the Babies R Us at Kohl's registry to build and share gift lists.
“Evolving our assortment and bringing more relevant product to the millions of customers we serve is a core focus as we continue to deliver on Kohl’s broader growth strategy,” said Tom Kingsbury, Kohl’s chief executive officer, in a statement.
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“We see significant opportunity in the baby gear category, and partnering with Babies R Us is another example of how we are finding new ways to optimize our assortment and further establish Kohl’s as the go-to brand for families.”
Kohl's locations in Bucks are Lower Makefield, Bensalem, Doylestown, Quakertown and Warminster. In Eastern Montco there are stores in Lansdale and Blue Bell/Center Square. There is also a Trenton location.
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Toys R Us and its sister brand Babies R Us closed its stores in 2018, but the distinctive store names themselves have retained value. WHP Global bought Babies R Us and Toys R Us from Tru Kids in 2021.
USA TODAY contributed to this story.
This article originally appeared on Bucks County Courier Times: Kohl's bringing Babies R Us to stores nationwide by fall; what to know
