KFC apologizes for urging Germans to remember Kristallnacht with cheesy crispy chicken

Kentucky Fried Chicken issued an apology after sending a push notification to app users in Germany with an “insensitive and unacceptable message” on the anniversary of Kristallnacht, the company said.

KFC app users in Germany received a push notification on Wednesday, Nov. 9, that said, “It’s memorial day for Kristallnacht! Treat yourself with more tender cheese on your crispy chicken. Now at KFCheese!,” according to a translation from BBC.

Kristallnacht, meaning the “night of broken glass,” took place on the night of Nov. 9, 1938, when Nazi officials led and encouraged violent mobs to destroy Jewish synagogues and other property, the U.S. Holocaust Museum reported. The violence lasted 48 hours.

“All told, approximately 7,500 Jewish-owned businesses, homes, and schools were plundered, and 91 Jews were murdered,” the Holocaust Museum wrote. “An additional 30,000 Jewish men were arrested and sent to concentration camps.”

Three different screenshots of KFC’s notification were posted on Twitter soon after.

“Absolutely hideous,” Daniel Sugarman, whose Twitter account says he is the director of public affairs for the Board of Deputies of British Jews, tweeted.

About an hour after the initial notification, KFC Germany sent another notification with an apology, photos on Twitter show.

“We are very sorry, we will check our internal processes immediately so that this does not happen again. Please excuse this error,” the message said, per BBC.

KFC Germany told McClatchy News that the “obviously unplanned, insensitive and unacceptable message” was “accidentally issued… We sincerely apologise.” The company said it uses “a semi-automated content creation process linked to calendars that include national observances” but that its “internal review process was not properly followed, resulting in a non-approved notification being shared.”

“We understand and respect the gravity and history of this day, and remain committed to equity, inclusion and belonging for all,” the company said.

Google Translate was used to translate Tweets from @BjrnHfer and @AliCologne as well as the text of notification in photos.

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