Kathryn Hahn and Will Arnett Get Sporty in New Dicks.com Ad Campaign
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Kathryn Hahn admits she’s not very athletic.
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“I love stretching and working out, but I don’t play sports,” says the star of Marvel’s upcoming “Agnes” series.
But that didn’t keep her from signing on to star in sporting goods retailer Dick.com’s new e-commerce ad campaign, “Click on Dicks.com.” “There was a lot of me asking a lot of questions about sports,” Hahn cracked at a launch event for the ads Tuesday night in Hollywood.
The campaign is a 30-second video spot of Hahn playing an aunt who needs to buy basketball equipment for her nephew. But the end, she’s actually shooting hoops. “I learned sports terms,” Hahn said. “Nothing but net! Dropping dimes!”
Will Arnett also appears in the campaign as a dad buying soccer cleats for his daughter.
Both Hahn and Arnett know a thing or to about kids sports. “My children grew out of soccer shoes at a very fast rate,” Hahn said. “So Dick’s was a great resource for me.”
And then she added, “I love Stanley cups!”
Arnett actually worked at a sporting goods store while growing up in Canada. “I also coached little league baseball for five years,” the “Smartless” host said. “So I was legitimately buying gear all the time—gloves, balls, cleats, shoes, bats, everything you could think of.
“The commercial was a true reflection where I’m at,” Arnett continued. “When the girl who plays my daughter tells me I can shop online, I’m like, ‘What?’ I am so old I think you still have to go to a brick-and-mortar store.”
The campaign, was produced in partnership with creative agency Juxtapose Studio, production company London Alley and directed by screenwriter and actor Lake Bell. When Bell was casting the commercial, she thought of Hahn and Arnett right away. “Who are my favorite people who are value-add and very performance heavy? Kathryn is like a sister and Will, I just adore this man,” she explained. “These are funny-boned people. If you want to have something pithy and fun and feel kind of spontaneous while getting your message across, you hire the likes of these two.”
The Dick’s Sporting Goods Foundation also donated $100,00 Sports Matter Grants on behalf of Hahn and Arnett to sports charities. Arnett chose Girls Play LA and New Haven Soccer Club and Hahn’s donation went to Beat the Streets Cleveland.
Spotted at the launch event were Patricia Arquette, Olympian Gus Kenworthy and “Fire Island” actor Zane Phillips.
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