Julianne Hough's Self-Care Routine Includes This Sunscreen
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Julianne Hough never misses a beat—whether onstage or in real life—sprinkling self-care into each inch of spare time in her day. “I love to make every moment a luxury experience,” Hough, 33, tells Women’s Health. “Whether it's in the bathtub and having bubbles and meditation music playing and my crystals and whatever it is, or I'm in the shower and I'm just rushing out through the day, at least I know that I'm being taken care of in the best way possible.”
Embracing her obsession of luxury experiences to the nth power, she is partnering with BIC for their new Soleil Escape “Tickle Your Senses” campaign, which involves a launch of the brand-new razor with lavender and eucalyptus scented handles to maximize pleasure while shaving. “I want to be able to be a voice of permission for people,” she says of the project. “The more you take care of yourself, the more you can give, the more you can contribute, the more you can connect with others.”
This is just another role Hough has taken on—including her literal role as Dusty in the Broadway play, POTUS: Or, Behind Every Great Dumbass are Seven Women Trying to Keep Him Alive—in addition to being founder and CEO of Kinrgy, her wellness brand, and co-owner of Fresh Mind Wine along with her bestie, Nina Dobrev.
Hough loves encompassing all the senses into her holistic health routine and encourages others to do the same. “For me, it always starts with my skin,” she says. “I don't know about you, but I feel like I'm a new woman after I shave.”
Ahead, Hough shares her favorite self-care products, how she calms her nerves before shows, and what it’s like to run multiple businesses.
AA: Talk to us about this partnership with BIC?
JH: I'm all about sensory experience, whether it's with my companies or just my own self-care ritual. It's such an important aspect of my day-to-day life. The fact that the campaign title is even “Tickle Your Senses”—I'm like, ‘Oh, heck yeah, I'm in.’ Sometimes we can think of shaving as a hassle or a have-to, but this whole experience with the handle being lavender and eucalyptus-scented, and whether it's three- or four-blade option, you really get to have that experience of what you want.
AA: Love that. How is it different from past partnerships you've had?
JH: Fortunately, I've been lucky throughout the years that I have been able to choose partnerships that are like-minded. I think in the past, sometimes I would try to bring my message to the company so that it felt authentic to me and what I believe in with mental health and self-care. The difference in this partnership is that that's already a core belief within this campaign specifically, so the alignment was just totally there. For instance, [it] is very big in my company Kinrgy, we talk about the elements and, what does it smell like, what does it taste like, sound like, see? The other thing too is, there's so much more permission today to—as women, as men, whoever, however you identify—to really nurture and take care of yourself and give yourself an essential experience. It makes me happy to see that.
AA: Definitely. Do you have any non-negotiable self-care beauty products or activities?
JH: I always start with skin, so my EltaMD sunscreen is really important to me. I love lip balm, so Laneige is a lip balm that I really love. It's like a mask, it's so thick. I love making sure my environment is like, candles lit or incense burning, just to create the experience and get my mindset in a really calming way, so I can self-regulate before I get crazy again with work stuff.
AA: I also love candles, so I totally get that. You just hosted Act One of the Tonys with Darren Criss, and you're also in POTUS on Broadway right now, which I've heard is amazing. How do you calm your nerves before shows?
JH: We got to decorate our dressing rooms and paint them and stuff. I did it really dark blue, plants everywhere, little lights and stuff. I have a very moody room, whereas other cast members have a very bright room. I have all my beauty stuff there, so my face wash is there and so is my lotion that I put on before even the tinted stuff for stage, that's my prep. I always do a little pre-show dance moment where I pick a song and I go up and down the theater to different dressing rooms and just get people amped and set us back into show mode. Sometimes in other shows, I've just gone on stage and that's the first time I've seen my cast, so this is about connecting as well.
AA: Let's talk about Kinrgy—why did you feel that it was a necessary brand to introduce into the wellness space?
JH: The reason why I started Kinrgy in general was for my own growth and transformation and how dance really helped me with my own anxieties. What it did for me, I wanted to share that with people. It gives permission to be fully expressed for your own unique version of who you are, that there is no right or wrong way to do anything. There is no perfection, it's about expression. We're where you can go take a meditation class or go do a breathwork class or go do a dance class or fitness, we've somehow kind of supercharged. I'm like, “Ooh, this is like yoga on an energy drink.”
Right now, we're in the middle of our free five-day summer challenge, which has been really great—just seeing that people are still even, after the pandemic, wanting to find community and like-minded people. Again, why this campaign was so powerful and why it spoke to me so much with “Tickle Your Senses” is because we in Kinrgy use our senses to help us connect to our most expanded and self-expressed way.
AA: What’s it like to juggle Kinrgy with your other business and work?
JH: When I hear the feedback from the people who take our classes and how not only has it shifted their own personal life and their energy and focus, but also that they've made so many amazing friends through the community—that's always why it's worth it, ‘cause trust me, running a business is really hard—anybody who tells you otherwise is lying. There are some days where I'm like, is this worth it? And then, you get feedback like that and you're like, “Of course it is. Absolutely, of course it is.”
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