Did Jennifer Lopez Rebrands Her 'This Is Me ... Now' Tour?
Jennifer Lopez is hitting the road no matter what the title of her tour is called.
When Lopez dropped her latest album, This Is Me … Now, the singer, 54, announced a tour of the same name. According to Variety, Lopez tweaked the name of the tour to “This Is Me… Live | The Greatest Hits” because of possible poor ticket sales.
The tour’s title change has not been reflected on its official website. However, the website does feature a timeline of her biggest career moments, spanning from her 1991 TV debut on In Living Color to the February 2024 premiere of her This Is Me … Now: A Love Story film, hinting that the point of the tour was always to be about her greatest hits.
Lopez teased that her upcoming shows will feature tracks from throughout her entire discography via Instagram on Wednesday, April 3. “Look at this girl, fly [and] little bright-eyed Puerto Rican girl dancing her heart out. If she only knew then she’d be going on the most unforgettable tour of a lifetime,” the Grammy nominee said via voiceover in a montage of her performances from over the years.
Every Look From Jennifer Lopez’s ‘This Is Me … Now’ Press Tour
She continued: “Who knew that this girl right here, singing for my family, performing around my city and following my passion would take me places I could never have imagined. But nothing really prepares you for what it means to travel down that road. … But no matter what, I’m just the girl I’ve always been with the love that drives me to share my story on stage like I always have. I am a woman, I am Jenny from the block and this is me, now.”
In the clip, Lopez called creating her upcoming tour “my greatest joy,” adding, “I love seeing your faces in the audience and I love connecting with my fans. Come move, come sing and come feel the energy live with me, because this tour is a celebration for all of us. I can’t wait to see you at the show. This Is Me … Now the Tour.”
The tour’s rebrand comes three weeks after Lopez mysteriously canceled five shows in Nashville, Raleigh, Atlanta, Tampa and New Orleans originally scheduled for August 22-30. Neither Lopez nor Live Nation, the entertainment company producing the tour, addressed the switch-up at the time, though Us Weekly reached out to both for comment.
Lopez will kick off the U.S. leg of the This Is Me … Live tour in Orlando on June 26. She is set to perform in over 20 cities across the country and Canada before capping off the schedule with back-back-back shows in her hometown, New York City.
Jennifer Lopez’s Ageless Moments Through the Years
Accompanying the release of Lopez’s This Is Me … Now album in February were two visual projects: her This Is Me … Now: A Love Story film and The Greatest Love Story Never Told documentary, both released on Amazon’s Prime Video.
“Of all the albums I’ve ever made, I feel like this one is really ready for the stage because of the Amazon Original that I did with it,” she said during a February appearance on The Tonight Show Starring Jimmy Fallon. “It’s ready. All the choreography, everything’s ready to go.”
She went on to note that the album and the films “took so much out of me” before joking that the projects could be her “last hurrah.”
