Jason, Travis Kelce buy significant stake in Columbus-based Garage Beer

Jason and Travis Kelce are the new co-owners of Garage Beer Co., a Columbus business that spun out of Convington, Kentucky-based Braxton Brewing Co. in 2023.

The NFL stars and University of Cincinnati alums announced this morning on their "New Heights" podcast they will be significant investors, partners, owners and operators of Garage Beer. Jason and Travis have been in discussions with the brand for the past two years and will now have a hand in all operations, including brewing, distribution, sales, marketing and expansion, a press release said.

The news marks the first time the Kelce brothers will serve as significant owners and operators of a business together. Customers can expect to see retail displays in stores along with billboards and other promotions soon.

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Jason and Travis Kelce are now significant owners of Garage Beer, the brothers announced Wednesday.
Jason and Travis Kelce are now significant owners of Garage Beer, the brothers announced Wednesday.

Why the Kelce brothers became Garage Beer investors

“People crave quality and simplicity, and Garage Beer nails both for me," Jason Kelce said in the release. "We are light beer drinkers and Garage is the best light beer."

"It comes down to quality for me," Travis Kelce added. "I think everyone knows I like to have a couple beers now and then, so being an owner of Garage Beer and heavily involved in making the best light beer is exciting, man! There is nothing better to bring people together than an ice-cold beer, and for Jason and me that is what beer is all about – friends, family and fun."

Garage Beer is headquartered in Columbus and co-owned by brand investment marketer Andrew Sauer.

"Ever since our first conversation with Travis and Jason, it was clear we had similar opinions about beer, but they also had brilliant, and very funny, business sensibility. Our team better be on their toes now," Sauer said in the release. "The garage is a symbol for building stronger communities one beer at a time, and I think we can all use more time with friends, family, and neighbors to talk, smile, laugh, and enjoy that time together."

"I have worked with Andy for years and I really trust the team and their approach to running the business," Travis Kelce said. "We look forward to taking Garage Beer to the next level."

Garage Beer is currently sold in Ohio, Kentucky, Tennessee, Indiana, Pennsylvania, Wisconsin, Michigan, Illinois, Missouri, West Virginia, Idaho, Montana and New Jersey, with plans to expand to new states this year.

This article originally appeared on Cincinnati Enquirer: Jason, Travis Kelce now co-owners of Ohio-based Garage Beer