Holidaymakers hit by 72% hike in car hire prices for Easter breaks

UK holidaymakers hiring a car for Easter breaks in popular overseas destinations are being hit by an average price hike of 72% compared with before the coronavirus pandemic, according to new research.

Consumer group Which? said the typical cost of a seven-day rental is more than £100 above 2019 levels in seven out of nine holiday hotspots analysed.

The US has seen the largest price rise, up £239 to £537.

Other locations where holidaymakers hiring cars for a week are being hit in the pocket include Spain’s Balearic Islands (up £134 to £310), Cyprus (up £131 to £248) and Italy (up £119 to £362).

The figures are based on data supplied by car hire broker Zest Car Rental for more than 5,000 rentals.

The cost of car hire soared last year as companies struggled to cope with the rise in demand, after selling off many vehicles at the height of the pandemic.

Rates remain high as supply difficulties mean car hire businesses have struggled to restock fleets.

Companies are also facing increased staffing and insurance costs, while the cars themselves are also becoming more expensive.

This comes as demand continues to rise, with Zest Car Rental figures showing advance bookings for this year are more than double the level at the same point in 2022.

Which? Travel deputy editor Jo Rhodes said: “High demand combined with a shortage of rental vehicles means prices across Europe and the US are still incredibly high compared with before the pandemic.

“Shop around and book in advance to lock in the most competitive rates, especially during peak periods.

“Use recommended companies or small local firms endorsed by a trusted broker, and always be wary of ‘too good to be true’ prices.”