Here's where Babies R Us will open in 13 NJ Kohl's stores this year
Babies R Us, which has a flagship store in the American Dream in East Rutherford, will soon be opening at 200 Kohls across the country, including 13 in New Jersey, to provide infant gear and furniture to customers.
According to a March announcement, the retailer is entering a licensing deal with WHP Global, a brand management firm that also was responsible for reviving Toys R Us following its bankruptcy.
Stores will be between 750 and 2,500 square feet, and customers can buy baby gear and apparel, bathing products, furniture, feeding and safety products. They will open "later this year," reads a Kohl's announcement from Wednesday.
Stores will be set up next to baby products already sold by Kohl’s, including such brands as Graco, Fisher-Price and Carter’s.
Customers will be able to build a baby registry, according to the announcement, and see Babies R Us products on the Kohl’s website.
“It's just part of our overall campaign to get younger customers into our stores,” Kohl’s CEO Thomas Kingsbury said during an earnings call earlier this year.
Infant products formed a “category candidly that is really wanted and needed by the customers,” Kingsbury continued.
Babies R Us was bought out by WHP Global after it declared bankruptcy and liquidated in 2018. The first Babies R Us to reopen in the U.S was at the American Dream Mall last July.
Another baby goods store, Buy Buy Baby, was liquidated as part of owner Bed Bath and Beyond’s bankruptcy. Buy Buy Baby reopened last year with four locations in New Jersey.
Net sales in the 2023 fourth quarter for Kohl’s, which included the holiday shopping season, fell 1.1% to $5.7 billion, according to a company earnings statement.
Retailers have experimented with providing in-store shops of other retailers, such as Kohl’s opening in-store Sephora shops. Toys R Us’ plans to open 24 brick-and-mortar stores at airports and on cruise ships across the United States, in addition to their locations in over 400 Macy’s stores.
Where are the NJ locations?
There are 13 across New Jersey:
1 Route 37 West, Toms River
315 Route 206, Hillsborough
1710 US Highway 46, Woodland Park
3 Mill Creek Drive, Secaucus
14 Main Ave., Clifton
1300 State Route 17, Ramsey
1800 State Route 23, Wayne
40 Mall Drive East, Jersey City
Bergen Town Center - 200 Bergen Town Center, Paramus
5851 Route 42, Turnersville
460 Marketplace Blvd., Hamilton Township
300 Bridgeton Pike, Mantua
79 Route 73, Voorhees
Daniel Munoz covers business, consumer affairs, labor and the economy for NorthJersey.com and The Record.
Email: munozd@northjersey.com; Twitter:@danielmunoz100 and Facebook
This article originally appeared on NorthJersey.com: Babies R Us to open in 13 NJ Kohl's stores this year. Here's where