H-E-B to open its first Metroplex location for its Joe V’s brand in just a few weeks

Popular grocer H-E-B will be opening a Joe V’s Smart Shop in Dallas on June 12.

The new store, at 4101 W. Wheatland Road, will be the first Joe V’s Smart Shop outside the Houston region. H-E-B expects the 55,000-square-foot store to employ over 200 people.

Owned by H-E-B, Joe V’s has fewer items than a traditional grocery store. It offers affordably priced groceries and H-E-B brand products.

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A second Joe V’s location under construction at 5204 S. Buckner Blvd. in Dallas is expected to open next spring.

H-E-B is rapidly expanded its footprint in the Metroplex.

H-E-B’s first Fort Worth store, in Alliance, opened in April with huge crowds camping out overnight. A Mansfield location is currently under construction.

Earlier this spring, H-E-B announced plans to add another Tarrant County store at Glade Parks, on the Bedford-Euless border. It is expected to open in late 2026.

Last year, the Texas grocer opened stores in Allen and McKinney. Stores in Melissa, Prosper and a second Frisco location are under construction. A Rockwall H-E-B is slated to open in 2025.

H-E-B bought land at south Fort Worth’s The Shops at Chisholm Trail Ranch in March of 2023, but the company has not announced plans for a location there.