Gigi Hadid Is Back in a Bikini and Mermaid Hair for Victoria's Secret: See the Sexy New Campaign

The supermodel joins Emily Ratajkowski, Paloma Elsesser and Tina Kunakey in the new summer 2024 campaign

Gigi Hadid is ready to plunge into summer in sexy style.

The supermodel is back with Victoria’s Secret after featuring in the epic 2023 The Tour fashion show. This time, she stars in the Escape to Summer 2024 campaign, which launched on April 17.

Hadid, 28, is one of the four familiar muses — also including Emily Ratajkowski, Paloma Elsesser and Tina Kunakey — touting the retail giant’s lingerie-style swimsuits, cover-ups and more featured in the seasonal collection inspired by ‘90s and 2000s silhouettes.

Photographed by Mikael Jansson, Hadid displays her famous abs in a variety of swim looks, from colorful to risqué.

Related: Victoria's Secret The Tour '23 Is Here — but How Does It Stack Up Against the Original Fashion Show?

In one photo, Hadid rocks a one-piece with waist cutouts. In another, she models a textured emerald green bikini that gives her free range to pull off a pose mid-diving into a pool. (There’s a reason why she’s one of the best in the business.)

She also brings fringe back into fashion, wearing a push-up bikini top and bikini bottoms layered under a macramé cover skirt.

Hadid’s hair is also worth noting, since it’s styled in voluminous golden blonde mermaid waves fit for the beachside backdrop. Considering she chopped inches off of her famous tresses into a chic bob in March, it’s likely that the campaign was shot way before then.

Related: Gigi Hadid Debuts a Stylish New Bob: 'Dinner & a Chop'

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Additional pieces from the Victoria’s Secret collection are seen on Hadid’s fellow costars.

Elsesser heats up the tropics in a bright green two-piece, Ratajkowski raises the temperature in a strappy bandeau and matching high-waist bottom and Kunakey makes a case for glam seaside style in a chain-link set.

This summer, Victoria’s Secret is also making a splash in the fragrance category, introducing a limited-edition Bombshell Escape eau de parfum with notes of guava, summer peony and lush palms evoking a sense of adventure, priced at $79.95.

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