G.O.A.T. spotting! Serena Williams visits West Palm Beach shop to promote new makeup line

WEST PALM BEACH — The greatest tennis player on the planet visited West Palm Beach on Saturday morning.

Serena Williams, who lives in Palm Beach Gardens, stopped by Ulta Beauty to launch her new makeup line, WYN Beauty. She helped shoppers choose the right products, spoke with beauty influencers and offered her advice to young girls in sports in an interview with The Palm Beach Post.

"It can't be said enough. It's your hard work that will get you there. And your dedication," Williams said.

Williams' 23 career grand slam victories are the second-most all-time among women's tennis players. Overall, she has won 73 singles titles and 23 doubles titles professionally. Williams is also the most lucrative women's tennis player of all-time: Her $94.5 million in career winnings with the WTA are more than double her older sister Venus, who is second with $42.2 million in earnings.

At 42 years old and with four Olympic gold medals, Serena Williams has been called the undisputed "greatest of all time" or G.O.A.T. in her sport. She retired from tennis in 2022.

More: 'The GOAT of all GOATS': Sports world celebrates Serena Williams' career after US Open loss

Serena Williams in West Palm Beach to launch makeup line with 36 shades

William's makeup line includes skin tints, concealers, lip serums, lip sticks, blushes, eyeliners, brow products and mascaras. They're packaged in a neon green that emulates that of a tennis ball.

Christina Ximenez, vice president of of product development for the line, said the skin tint (similar to a foundation) comes in 36 shades with varying undertones, including warm tones, cool tones, peach tones, olive tones, and neutral tones.

This variety was crucial for Williams, who struggled mightily with finding makeup that worked for her when she was traveling and working with makeup artists who didn't often work with Black women.

"I used to travel the world and I would be in the middle of Eastern Europe or I would be in the middle of Asia and I needed to do my own face," Williams said. "This is before 40 colors or shades existed ... so I couldn't really find anything."

"For me it's been a journey of wanting to have something out there that was also long-lasting," she said.

Williams chatted with customers Alessandro Cardozo (and his dog, Minnie) and Jacob Lloyd as they sampled different products at the store Saturday morning. Cardozo told The Post he felt their conversation was "genuine and kind."

Does Serena Williams have any favorite restaurants, beaches in Palm Beach County? We asked!

Williams owns homes in Palm Beach Gardens, Miami and Los Angeles.

In 2020, she reportedly bought a waterfront home in Jupiter that previously belonged to St. Louis Cardinals catcher Yadier Molina.

The home spans over 10,000 square feet, according to Architectural Digest.

In her retirement, Williams has had time to grow her family with husband Alexis Ohanian. She has two daughters, Olympia and newborn Adira.

Asked about her favorite spots in Palm Beach County, Williams chuckled and played it cool.

"You might see me around town because I'm often here, but I'm not giving away my spots!" she said.

Katherine Kokal is a journalist covering education at The Palm Beach Post. You can reach her at kkokal@pbpost.com. Help support our work, subscribe today!

This article originally appeared on Palm Beach Post: Serena Williams launches makeup line at West Palm Beach Ulta