You Get A Free $100 Panera Gift Card If You Buy This Hilarious Bread Bowl Hat

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Panera Is Selling Limited-Edition Bread Bowl HatsPanera; Gado / Contributor / ArchivePhotos / Getty Images

The Kentucky Derby is on May 4th, which means it’s time to bet on the horse with the coolest name, enjoy some Southern food (hot brown sliders, anyone?), and sip plenty of mint juleps. But we would be remiss not to ask about the best part of the most exciting two minutes in sports: the hats.

The Kentucky Derby wouldn’t be complete without elaborate hats with plenty of plumage. It’s one of the many traditions that has been passed down over the nearly 150 years since the Derby started. Whether you’re at Churchill Downs or watching the Derby at home, the hat is a critical part of any celebration.

And in the spirit of the occasion, Panera is launching a celebratory hat inspired by one of their most iconic menu items. The Bread Head Hat is a fascinator featuring a 3D-printed replica of the Panera bread bowl, surrounded by vibrantly colored ostrich feathers. The chain collaborated with A-Morir Studio, a hat designer that has worked with the likes of Lady Gaga and Jennifer Lopez.

For a limited time only, Panera is selling the Bread Bowl Hat for just $21—a nod to the 21 new and enhanced items added to their menu earlier this month.

And as if being stylish wasn’t enough, each purchase comes with a $100 Panera gift card to explore the new menu. And if you don’t know where to start, check out our favorite new items here.

Panera fans can buy the Bread Head Hat on ThePaneraShop.com starting April 29th to receive their order in time for the Derby.

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