FOX Sports premieres World Cup 2022 creative commercials starring actor Jon Hamm

What do soccer icons Cristiano Ronaldo and Lionel Messi, Emmy Award-winning actor Jon Hamm and Santa Claus have in common? A new commercial campaign that celebrates the world’s biggest sporting event taking place for the first time in history during the Holiday Season – November and December.

FOX Sports, American’s English-language home for the FIFA World Cup Qatar 2022, announced today that Hamm, star of ‘Top Gun: Maverick,’ will star as Santa Claus in its new creative campaign for this year’s anticipated tournament.

The network’s new teaser opens with Hamm sitting poolside, as Santa Claus, when he receives an urgent phone call from the North Pole regarding the FIFA World Cup taking place during the holiday season – his season.

At the North Pole, the elves are already celebrating the big news unaware their boss will be upset. Upon hearing the news from his head elf, Santa’s spirits are no longer jolly as he realizes he must now perform up against some of the greatest global soccer icons on the world stage, including Cristiano Ronaldo and Lionel Messi. With a pout, Santa accepts this challenging feat and cuts his vacation short to get to work.

Robert Gottlieb, FOX Sports executive vice president/marketing, said the World Cup is a “communal experience where people want to get together with others to enjoy the event.”

“To have that sync with the holidays this year for the first time ever, when we will all be gathering with friends and family, made for an incredible opportunity to embrace the holiday spirit in FOX Sports’ creative campaign”, said Gottlieb.

FOX Sports’ FIFA World Cup Qatar 2022 campaign debuts tonight during the Major League Baseball All-Star game on FOX and marks the first of three commercials – featuring Hamm and a star-studded lineup – set to launch in the lead-up to the tournament.

“We look forward to following Santa on his soccer journey as he meets more surprise guest stars and becomes captivated with this year’s long-awaited tournament,” Gottlieb said.

FOX Sports will present all 64 FIFA World Cup Qatar 2022 matches live across FOX and FS1 with every match live streaming on the FOX Sports app from Monday, Nov. 21 through Sunday, Dec. 18,

In addition, every FIFA World Cup Qatar 2022 match will be available on-demand for free on Tubi in the U.S. Click here to view the broadcast schedule.