Ford Celebrates 60 Years of Mustang with Special Retro Badges

mustang 60th anniversary badge
60th Anniversary Mustang Gets Retro BadgesFord


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On April 17, 1964, the world got its first look at a new model from Ford called the Mustang. Now, the Mustang is about to turn 60 and Ford is not letting that milestone go unnoticed. Ford announced a special Vermillion red and Ebony black logo on Wednesday to pay tribute to the iconic American pony car.

The new logo takes design inspiration from the badging and wheel center caps from the 1964 show car that debuted at the World’s Fair that year. The retro-themed badges are red with black stripes with "60 Years" text as a reminder of how long the Mustang has been around.

60th anniversary mustang badge
Ford

But the 60th anniversary celebration does not end there. Ford teased a special feature that will be available to seventh-generation Mustang owners. Around April 17, Ford is going to push this new feature to seventh-generation Mustang owners via a software update. There is no cost for this new feature. The automaker says owners just need to turn on ‘Automatic Software Updates’ in the ‘Settings’ menu through their vehicle’s SYNC 4 touchscreen to receive it.

The Chevrolet Camaro is dead, and the V-8-powered Dodge Challenger has also driven into the sunset. That leaves the Ford Mustang as the only surviving V-8-powered American muscle car. No performance enhancements were announced along with the 60th anniversary, so it's safe to assume the Mustang GT will continue on with 486 horsepower and 500 horsepower in Dark Horse trim.

The Mustang was a sales hit the moment it launched in 1964 and has proven to be quite popular in recent years as well. Ford claims it was America’s best-selling sports car last year based on 2023 U.S. registrations.

“As we get set to celebrate Mustang’s 60th anniversary, that same passion and excitement continues with our seventh-generation Mustang, now headed to customers in 85 markets around the world,” said Jeff Marentic, Ford general manager for truck, family, and enthusiast vehicles.

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