Taco Bell is the first national fast food chain to launch mobile ordering at this scale. Customers nationwide can place orders and make payments on their smartphones, and the orders can be picked up at the drive-thru window or in the restaurant.
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According to USA Today, the new app will allow customers to order every ingredient available on the menu and may even offer special menu items only available on the app.
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Brian Niccol, president of Taco Bell, told USA Today that a loyalty program linked with the app will launch early next year.
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Have you noticed that the Taco Bell website and social media accounts have gone dark today?
The fast food giant launched a bold campaign to promote its new mobile ordering app going live today. Social media are abuzz with news that Taco Bell's website, Twitter, Facebook and Instagram have gone dark, taking its 10 million Facebook fans and 1.4 million followers on Twitter into the darkness with it.
The new mobile ordering app launches today, and Taco Bell is the first large fast food chain to offer mobile ordering at this scale. Customers nationwide will be able to use their smartphone to order food ahead of time and pick it up at the drive-thru window or in the restaurant.
While it may seem drastic, it's not a permanent blank slate. It seems Taco Bell is keeping its 40,000 tweets safe in a private account.
Check out the slideshow above to learn more about Taco Bell's new mobile ordering app.