Taco Bell Goes Dark to Launch New Mobile Ordering App

Have you noticed that the Taco Bell website and social media accounts have gone dark today?

The fast food giant launched a bold campaign to promote its new mobile ordering app going live today. Social media are abuzz with news that Taco Bell's website, Twitter, Facebook and Instagram have gone dark, taking its 10 million Facebook fans and 1.4 million followers on Twitter into the darkness with it.

The new mobile ordering app launches today, and Taco Bell is the first large fast food chain to offer mobile ordering at this scale. Customers nationwide will be able to use their smartphone to order food ahead of time and pick it up at the drive-thru window or in the restaurant.

While it may seem drastic, it's not a permanent blank slate. It seems Taco Bell is keeping its 40,000 tweets safe in a private account.

Check out the slideshow above to learn more about Taco Bell's new mobile ordering app.