This is not your ordinary Starbucks store.
The coffee company just opened the doors to its first Starbucks Reserve Roastery and Tasting Room in Seattle, Washington. It's a one-of-a-kind facility that operates on two floors and is 15,000 square feet. Described as the "Willy Wonka of coffee" by Starbucks CEO Howard Schultz, the new tourist attraction provides a unique experience for visitors to see a working roasting facility. Schultz tells CNN, "I wanted to ... create this multi-sensory experience with theater, romance, drama."
Visitors can see, hear and smell beans as they travel from the loading bay to roasters to coffee bean storage silos through overhead transfer tubes, reports USA Today. Then, they can taste the coffee at the Coffee Experience Bar, where master brewers demonstrate brewing techniques.
It's a bold move from Starbucks, symbolic of the company's wave of changes including its new mobile payment program being tested in Portland, Oregon and next year's planned delivery service.
Check out the slideshow above to discover more about the new Starbucks Reserve Roastery and Tasting Room.