According to The National Retail Federation, eight in 10 shoppers will purchase a gift card during the holidays. Starbucks Cards debuted only 13 years ago, and in that time over $20 billion has been purchased on them in the U.S. and Canada. In the past year alone, $4 billion has been put on them, according to USA Today.
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If you planned on giving a Starbucks card as a Christmas gift, you are not alone! Sales of Starbucks cards are setting records.
Starbucks chains are everywhere. Thanks to their convenience, giving the gift of a Starbucks Card for the holidays is thoughtful for anyone who loves coffee. So it comes a no surprise that the number of Starbucks cards purchased set records last year, and it looks likely that they'll do it again this year.
Check out the slideshow above to learn how the Starbucks card has become such a profitable enterprise.