Dunkin' Donuts and Starbucks Plan Dinner Menus
You typically go to Starbucks and Dunkin' Donuts for breakfast, but would you dine there for dinner? That's what both chain restaurants hope to bank on as they move forward with more dinner-friendly options for 2015.
In an interview with The Street, John Costello, Dunkin Donuts president, global marketing and innovation, explained, "Though breakfast remains our core, today people are seeking all-day dining, and they want to eat what they want, when they want it and where they want it -- that's why we are so committed to menu innovation and giving our guests even more options that they can enjoy any time of day."
Already, Dunkin' Donuts offers steak on their menu in the form of a steak sandwich and a wrap with eggs, which were introduced this fall.
Starbucks already has been testing a dinner menu at select stores since 2012 and has announced they'll be moving forward with the full launch. The current menu offers small, shareable plates and a wine list. Items on the menu include truffle macaroni and cheese, bacon-wrapped dates, truffle popcorn and parmesan crusted chicken skewers. For dessert, there's double chocolate brownie bites and chocolate truffles.
Starbucks has seen strong growth during midday hours from their lunch menu which offers warm sandwiches and packaged "bistro boxes."
The new menus could make both restaurants more competitive with fast-food dinner restaurants like Chipotle and McDonald's, reports The Street.
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